Students will be called on during tutorials to participate in self assessment exercises and give a short class presentation on a marketing related topic. These will be scheduled during the first several weeks of tutorial classes.

Extensions:

As these are in-class presentations, failure to present without prior notice will result in a zero mark for that part of the presentation task. It is up to the student to arrange any variation in date with their tutor if there are circumstances where the original date allocated is not practical.

Each member of the group will be allocated a phase of the Marketing Group Project and will provide a progress report on that particular phase.

The assignment acts as a progress report of the final project to demonstrate understanding of the relevant Phase of the Group Marketing Project and as such detailed feedback will be provided by tutors.

The individual progress report is due in Week 8, with a hard copy to be submitted in your tutorial class in Week 8, as well as a soft copy uploaded via iLearn Turnitin Assignments by midnight the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

For complete details of each phase, please see full description in ‘Final Written Report’ section that will be loaded on iLearn.

Extension/ Late Submission

Extensions will only be granted in exceptional circumstances with prior approval from unit coordinator Steve Erichsen, and on submission of a Disruption to Studies application..

Late submissions will be penalised 20% (4 marks) for each 24-hour period late. Submissions made 72 hours or later after the submission deadline will receive a zero mark.

As part of evaluating the participative process, an individual reflective journal is due for submission after the group presentation and final group report has been submitted.

The Reflective Journal is based on an evaluation of the student's personal evaluation and perception of their attributes and capabilities. This perception should draw on prior experiences, including university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests.

A self-assessment exercise that is integral to the completion of this assessment is due for submission to your tutor in week 4 tutorial class. The self assessment exercise, being purely subjective is not graded, nor will it be shared with others in the class.

Based on that self assessment students then complete a post-activity audit of graduate capabilities and a 2,000 word reflective journal report.

• The self assessment post-activity audit will not be marked, but will act as support for findings in the final report. The final report provides analysis and reflections about the process of self-assessment that students have undertaken and analyse the evidence gathered.
• The Reflective Journal is due in Week 13, with a hard copy to be submitted in your final tutorial class on Wednesday November 4th or Friday November 6th, as well as a soft copy uploaded via iLearn Turnitin Assignments by midnight the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered)
•  Complete details of the Reflective Journal are available in the course assignment guidelines.
• Late submissions will be penalised 20% (4 marks) for each 24-hour period late. Submissions made 72 hours or later after the submission deadline will receive a zero mark.

 45% of Course Marks

• 15% - Oral Presentation made weeks 12-13 - Individual mark
• 30% - Final Group Written Report - Group mark

Overall Requirements:

Students are required to complete a recommended marketing strategy of the Client Partner focusing on a particular marketing issue related to the organisation. Current concepts such as Blue Ocean strategy will be used to formulate a strategic marketing solution for the client partner's posed issues, supported by other relevant marketing concepts and analytical tools.

• The analysis must demonstrate (a) group understanding of the issues that are facing the industry with respect to growth and competition; and (b) a willingness to explore variant strategies as developed in your overall marketing studies thus far; and (c) to be aware of the ethical and social responsibility issues in the industry; and (d) at all times to develop strategy within that industry using  the application of the relevant frameworks discussed in lectures.
• Note: Students will be required to complete a confidential assessment of their own contribution as well as the contribution of other members of the group to the report and presentation - a peer assessment. 

Final Group Marketing Report (30%)

The final Group Marketing Report is due in week 12, with a hard copy to be submitted in your tutorial class in Week 12, commencing October 26th, as well as a soft copy uploaded via iLearn Turnitin Assignments by midnight the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

A “Student Evaluation of Member Participation” to be submitted with the hard copy of the Final Group Marketing Report. Complete details of the Final Group Marketing Report are available in the course assignment guidelines as will be issued on iLearn.

Extensions/ Late Submission

As a group report it is unlikely that any circumstances would justify that the group would be unable to submit on time, so an extension is unlikely to be granted.

Late submissions will be penalised 20% (3 marks) for each 24-hour period late. Submissions made 72 hours or later after the submission deadline will receive a zero mark.

Oral Presentation: Weeks 12-13 – Worth 15.0%

The oral presentation must demonstrate (a) group understanding of the predominant issues in the industry and (b) the potential to develop a suitable series of strategies solve the challenges of the Client Partner.

• Each student will be marked on his/her individual presentation as part of the overall Marketing Group Project presentation. An individual mark will be allocated, not a total group mark.
• A soft copy of the entire group presentation is to be emailed to the tutor before the presentation is due and a hard copy provided to the tutor on the day of the presentation.

Complete details of the Final Group Oral Presentation are available in the course assignment guidelines.

Extensions/ Late Submission

As this is a group report it is highly unlikely that any circumstances would justify an extension. Individual absence from the presentation will incur a mark of zero for this part of the assignment, unless there are exceptional individual circumstances or prior arrangement.