Class Tests - Two Multiple Choice Tests in Tutorials (December 14th and Jan 4th) - 20%

Each test is worth 10% and consists of 30 multiple choice questions. Test 1 will cover all material in Lectures 1-3 while Test 2 will cover all material in Lectures 4-6

Penalties: No extensions will be granted.  Students who do not complete the tests during the assigned tutorials will be awarded a mark of 0 for the task. Consideration for missed tests will only be considered with a Disruption to Studies application and will only be approved in exceptional circumstances.

Marketing Plan - Written report due 11.59 pm Tuesday Jan 19th. Presentations in tutorials (Dec 11th, 18th Jan 8th,15th) - Written report - 20%, Presentation 10% - 30% TOTAL

Group assignment consisting of 5 students per group. Groups will be allocated in the first tutorial (Dec 7th). Written report is due online to Turnitin by 11.59pm on Tuesday the 19th of January. Presentations are to be done in the tutorials indicated above.

Penalties: No extensions will be granted.

• Please ensure you submit your soft copy of the written component of your marketing plan to the correct Turnitin link before 11.59 pm, Tuesday 19th January 2016 
• Late submissions or those submitted incorrectly in Turnitin will receive a deduction of 20% of the eligible marks per day 
• You should not exceed the 5,000 word limit. (This limit includes the reference list, title page and in-text references, tables and figures, and all appendices). Exceeding the limit by an appreciable amount (i.e. > 10%) may lead to a significant deduction of marks.

Tutorial Discussion Questions in Tutorials : Dec 9th, Dec 16th, Jan 6th, Jan 11th and Jan 13th - 10%

Students will be expected to prepare answers to assigned questions taken from the textbook and other sources and should be prepared to present and defend their answers when called on during the tutorials. Students must be prepared to submit a typed copy of the answers to the assigned questions to their tutor at the beginning of the nominated discussion tutorials. Three times (selected at random) during the five nominated tutorials your tutor will collect the answers from all students in the class for grading. Each tutorials answers collected and graded will be worth a maximum of 5% of the total assessment marks available in MKTG101. The best two out of the three collections (5% each) will count for the total assessment weight of 10%. 

Penalties: No extensions will be granted. Students who are absent from tutorials or do not submit a typed copy of the answers in the tutorials where answers are collected by the tutor will receive zero marks for that tutorial's assessment task. Students must submit a copy in class and must remain in class for the duration of the tutorial to be eligible for marks for the tutorial discussion questions assessment task. 

No submissions will be accepted by email or after the class is completed.

Delivery and Resources

Classes

This unit in Semester 3 is taught in intensive mode over 4 weeks (Monday, Wednesday, Friday in weeks commencing Dec 7th, 14th, Jan 4th and 11th) . There are three 2 hour lectures each week on the days indicated above plus a one-hour tutorial held on each of the above days after the lecture (There will be 3-4 different tutorial groups). Lecture notes will be available on iLearn. Please note that they are only a summary of the 2 hour lecture usually in bullet point format.

The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/  Maximum size for each tutorial is 30 students. Once allocated to a class a student will not be able to change unless there are places in another class or someone in the other class is willing to swap. 

Unit Structure

This unit will be conducted in a thrice weekly times two hour lecture and one hour tutorial format (3 lectures and 3 tutorials per week for 4 weeks - Total of 9 hours lectures/tutorials per week). Students will form into groups during the tutorials on December 7th.

Tutorial/Group Sessions

Tutorials/Group sessions in this course are conducted each week commencing on December 7th. Class sizes are limited.

You must sign on for your preferred session electronically. Once you are included in a tutorial, you MUST only attend that tutorial at the specific tutorial time indicated. Changes will not be permitted after the second lecture on December 9th.

Changes must be formalised via the E-Student enrolment site. Attendance will be taken in tutorial class each day of classes.

Requirements to Complete the Unit Satisfactorily

1. Students are required to achieve satisfactory performance over the total of the assigned assessment tasks

2. Students must participate and contribute to a satisfactory standard in the group work component of assessment. Once a student has been allocated a group in the first tutorial or first week no changes can be made. Groups will be formed in specific tutorial streams and no group formation across different streams will be permitted. It is the group's responsibility and hence the responsibility of each student in the group to ensure that any group issues are resolved so that there is no impact on the group's assessment submissions.

Required Textbook

The textbook to accompany this unit is: Elliott, G., Rundle-Thiele, S. and Waller, D. (2014), "Marketing"

3rd edition, John Wiley and Sons Ltd, Australia

ISBN: 978 1 118: 624173

You can buy this book from the Co-Op Bookshop on campus, either stand alone or bundled. Bundling options provide additional resources to help in your university work. Both hard copy and e-book are acceptable for this unit. The link for e-book and bundling are available through Wiley direct: http://www.wileydirect.com.au/macquarie-uni-marketing-3rd-edition/

And from the Co-Op Bookshop:  ISBN: 9780730318460 /  Marketing 3E + iStudy v3 + Communication Skills Handbook 4E

 Elliott + Summers / RRP $ 162.95 member price $ 151.55

• This unit uses research by Macquarie University researchers
• This unit uses research from external sources
• This unit gives you opportunities to conduct your own research
• This unit gives you practice in applying research findings in your assignments

Writing Skills

Burton, L. 2010. An Interactive Approach to Writing Essays and  Research Reports  in Psychology, John Wiley & Sons, Australia

McMillan, K. & Weyers,  J. 2010.  How to Write Essays & Assignments, Pearson Education, United Kingdom

Technology Used: Unit web page

Please note the unit’s logon iLearn address is: http://ilearn.mq.edu.au

Here you will find the unit resources, learning materials, important announcements, marking guides, and assessment drop boxes.  It is each student’s responsibility to regularly check iLearn. The lectures in this unit will be recorded using iLearn.

In general the weighting of the major assessment components is the same but there are some changes to how the marks for each assessment component are measured. This unit differs from previous offerings in the following ways: 

1. The five online quizzes of multiple choice questions have been replaced by two class tests held in tutorials. The weighting of the two assessments in total is the same as the five online quizzes.

2. The marketing plan non-written component (worth 10%) now consists of 4 small presentations instead of one large presentation. Two of the four presentations will be randomly selected and marked giving a presentation mark of 10%. This is the same as the weighting for the previous presentation component.

3. Tutorial assessment is now based on 3 discussion question collections of which the best 2 will be counted for the tutorial assessment component. This differs from previous offerings where tutorial assessment was based on student contributions to tutorial discussion. The weighting of this component is the same as previous offerings.

Teaching staff are there to assist you. Please email them directly to confirm their consultation times.

Please remember that your Tutor is your first port of call for all queries relating to the course content and that you should contact them directly via email.

If your query relates to administration please post your question on the iLearn forum under the “Administrative discussion” forum.

There are several other specific discussion forums on the iLearn site that you may use to seek assistance from your peers, teachers and the teaching assistant staff of this unit. There are five forums for discussion in which you may post questions. These include:

1.  General Administration Discussion

2.  Student-to-Student Discussion

3.  Assessment Discussion

4.  Tutorial Discussion

5.  Exam Discussion

All important messages and announcements will be posted on the iLearn site regularly by staff and you must take the time to read these each week.

The iLearn site is a public forum that everyone in the unit is able to access and read. The site can be found at the following link: http://ilearn.mq.edu.au

The lecture in this unit will be recorded using iLearn.

Global Context and Sustainability

This unit teaches marketing principles that can be applied in a global context. Sustainability issues are included in the Corporate Social Responsibility component of this unit.

In addition to the required textbook for this Unit, you should familiarise yourself with the relevant periodical section of the library. Journals recommended for your study in marketing include:

• Journal of Marketing
• Journal of Consumer Research
• International Journal of Research in Marketing
• Harvard Business Review
• Journal of the Academy of Marketing Science
• Journal of Services Research
• Australian Business Monthly
• Business Review Weekly

You can access these resources through the Library home page. Under ‘research’ select search for ‘journals’ and type the name of the journal.

Recommended Research Databases

You should also familiarize yourself with key research databases available for access through the library. Databases recommended for your study in marketing include:

•   Ebscohost:

• Academic Search Elite
• Business Source Premier
• Wiley Interscience
• Global Market Information Database
• Google Scholar (only when logged in via the Macquarie University website)
• Ulrich International Periodicals (for peer-reviewed journal checking)