This assignment is based on students' individual work. It brings real-life topics to the learning of how Marketing Communications could be practised in a strategic way. This assignment aims to develop students’ critical, analytical and integrative thinking, as well as communication skills.

Every Monday there will be a new topic uploaded onto the Discussion Forum in iLearn and the discussion will be closed at 5pm Wednesday (Sydney time) that week. In total, there will be 5 topics to be discussed on the forum (8% x 5). Students will be assessed on a weekly basis, subject to their quality and quantity of contribution to each round of class discussion.

During the course, all students are expected to closely follow the updates of topics, and to participate in, contribute to and develop a discussion surrounding the given topic. The discussion is interactive and there is no limit of how many posts/comment a student can add online. However, students will be assessed not only in terms of how active they are in these discussions but also the quality of comment and arguments, including the relevance to the given topic, logical flow of ideas and appropriate use of theories/concepts in Marketing Communications. A respectful and collegiate manner in this class discussion is required.

No late submission will be accepted for the assessable weekly discussions and a 'zero' mark will be awarded for the week if one does not contribute to the assigned discussion by the weekly due time.

This assignment is based on students' individual work. Two integrated marketing communication (IMC) cases, together with case questions, will be assigned to the class for students to investigate, analyze and report on (15% for each case analysis report). Students are supposed to answer all the assigned questions in each case. A maximum 3-page report (12 font, 1.5 line space) should be submitted through Turn-it-in before the due date for each case study. The two case analysis reports will be due by 5pm on December 16^th (Wednesday in Week 2) and 5pm on January 13^th (Wednesday in Week 4) (Sydney time) respectively. Late submission penalty of 10% applies for every 24-hour delay or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Disruption of Studies is made and approved.

The task in this assessment is to prepare a marketing communications plan in response to a brief. To undertake this task students are required to work in a group consisting of approximately 4 members. There are 3 stages of work involved in this project, each of which covers different steps in preparing for an IMC campaign. Detailed project brief will be provided as a separate document available on iLearn. A peer review will be conducted at the completion of this project, the result of which will help to determine individual scores for the group project. The peer review form is attached in Appendix I in the course outline.

All the three reports should be submitted via Turn-it-in. Stage 1 report will be due by 5pm, 6^th January (Wednesday in Week 3). Stage 2 report will be due by 5pm, 20^th January (Wednesday in Week 5). Stage 3 report will be due by 5pm, 27^th January (Wednesday in Week 6). Late submission penalty of 10% applies for every 24-hour delay or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Disruption of Studies is made and approved.