This case study is designed for students to conduct a practical brand audit on a brand assigned by the lecturer.  

Students share their research findings during tutorial presentations in teams of about 3-4. They must also generate a discussion with the class. 

• In-depth analysis of an organisation's brand 
• Brand Audit topics allocated in the Week 2 tutorial for Week 4 presentations, and posted weekly on iLearn thereafter.
• Presented as a group with indication of individual contribution
• Scholarly / Referenced work must also be included
• Professional / marketing media coverage on the case must be included
• Formal / professional presentation format
• 20 minute presentation and 5 minute Q&A
• Presentations in the Tutorial, as allocated from Weeks 4 to 11
• Standards and criteria for grading will be found in the grading rubric on iLearn
• Hand in to tutor at commencement of presentation: official FBE titlepage,  2 page summary report, slides (each slide must include the name and student number of the student presenting it), plus reference list.
• If a team is not ready to present on the assigned date and time, zero marks will be awarded. All members of the team will receive the same grade (unless adjusted by the lecturer or tutor).
• Feedback and marks will be provided to students one week after presentation

Students will prepare an individual strategy report based upon the brand presented in their brand audit.

• Individual strategy report based on findings from brand audit
• Brands will be announced in the Week 2 tutorial and weekly thereafter.
• Formal academic writing style required
• Proof reading (spelling, grammar) is essential
• In-text scholarly citations required
• APA or Harvard reference style to be used
• Scholarly work must be included
• Hardcopy of report is to be submitted to tutor four (4) weeks after brand is announced in class. NOTE: An electronic copy is also to be uploaded to Turnitin by 9pm on the due day. Both hardcopy and Turnitin copy will be cross-checked.
• Standards and criteria for grading will be found in the grading rubric on iLearn
• Hand in to tutor during tutorial: official FBE titlepage, 3,000 word report (+/- 10% accepted), plus references. and appendix (if needed).
• No extensions will be granted. Late tasks will be accepted up to 72 hours after the submission deadline. There will be a deduction of 20% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 40% penalty). This penalty does not apply for cases in which an application for Disruption to Studies is made and approved.
• Feedback and marks in the tutorial two (2) weeks after report submission

A final examination is included as an assessment task for this unit to provide assurance that:

• the product belongs to the student and
• the student has attained the knowledge and skills tested in the exam.

 A 2-hour (and 10-minute reading time) final examination for this unit will be held during the University Examination period.

• Four essay-type questions, no choice
• Closed book
• No calculators or dictionaries permitted

You are expected to present yourself for examination at the time and place designated in the University Examination Timetable. The timetable will be available in Draft form approximately eight weeks before the commencement of the examinations and in Final form approximately four weeks before the commencement of the examinations http://www.timetables.mq.edu.au/exam

The Macquarie university examination policy details the principles and conduct of examinations at the University.  The policy is available at:http://www.mq.edu.au/policy/docs/examination/policy.htm