Students
FOBE320 – Global Business Corporate Engagement
2015 – S2 Day
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Leanne Carter
E4A 631
Wednesdays 12.30pm to 1.30pm
Yang Yang
administration
Ashleigh Cassilles
Contact via 98504754
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| Credit points |
Credit points
3
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| Prerequisites |
Prerequisites
39cp and permission of Executive Dean of Faculty
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
This unit examines the key business decisions that are required in developing international business strategy taking into account all key stakeholders. This experience requires students (in teams) to complete a major project in international business for an industry partner. Students will work collaboratively, mentored by corporate partners, and gain a sound understanding of the international business context, identify opportunities for growth, develop market engagement with innovative solutions, and provide associated financial forecasts supported by a global business plan.
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Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
General Assessment Information
Students must attempt all assessment tasks for performance to be satisfactory. Students are expected to meet the agreed conditions of their activity/experience as per the agreement, and read recommended readings in advance of the seminars.
Macquarie University uses the following grades in coursework units of study:
HD - High Distinction
D - Distinction
CR - Credit
P - Pass
F - Fail
Grade descriptors and other information concerning grading are contained in the Macquarie University Grading Policy which is available at:
http://www.mq.edu.au/policy/docs/grading/policy.html
All assessments will be submitted via email to the Unit Convenor
leanne.carter@mq.edu.au
No extensions will be granted. Late tasks will be accepted up to 72 hours after the submission deadline. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved.
Assessment Tasks
| Name | Weighting | Due | Groupwork/Individual | Short Extension | AI assisted? |
|---|---|---|---|---|---|
| Business & Market Analysis | 20% | Sun 6th Sep, 9pm | No | ||
| Findings and Options | 20% | Sun 4th Oct, 9pm | No | ||
| Business Proposal | 30% | Tue 27th Oct, 10am | No | ||
| Reflective Essay | 30% | 9pm on 02-Aug; 13-Sep; 01-Nov | No |
Business & Market Analysis
Due: Sun 6th Sep, 9pm
Weighting: 20%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Analyse a corporate client and identify a competitive advantage that they can use to capitalise on an Asian Market.
Assessment Criteria
- Evidence of client and market research
- Clear and concise summary of the business analysis
- Identification of a specific competitive advantage
- Analysis of an Asian Market where client(s) competitive advantage can be utilised.
On successful completion you will be able to:
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Findings and Options
Due: Sun 4th Oct, 9pm
Weighting: 20%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Develop a Findings & Options report for your client overviewing the research and options analysis conducted.
Assessment criteria:
- Clearly communicated opportunity that aligns with client(s) brief
- Evidence of market research, analysis and stakeholder engagement
- Potential for recommended strategy to create significant ROI
- Strategy is relevant to specific Asian market culture and context
- Identification of practical next steps for the team to further validate the strategy recommended
Submission Instructions:
A link to a 3 - 5min video uploaded to the Asian Century portal.
On successful completion you will be able to:
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Business Proposal
Due: Tue 27th Oct, 10am
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
To present your proposed strategy and implementation plan to a client
This is a combination of 2 tasks:
- A business proposal of 6-8 PowerPoint slides that communicates your strategy, business model and implementation plan
- 10min Presentation & 10min Q&A with an Industry Panel in meeting room style with each team
Assessment criteria:
- Strategy creates a unique and valuable market position for the client within an Asian Market
- Evidence of market research, analysis and stakeholder engagement used to validate strategy
- Realistic investment costs and potential revenue identified and clearly communicated.
- Implementation plan is specific and realistic for client
- Team’s ability to communicate their strategy to an industry panel
- Team’s ability to respond to Q&A clearly and succinctly with evidence and research to support answers
On successful completion you will be able to:
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Reflective Essay
Due: 9pm on 02-Aug; 13-Sep; 01-Nov
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Reflect on and communicate individual and team’s team working skills, personal judgement and ethical practices.
Three submnissions, each worth 10% and 500 words.
On successful completion you will be able to:
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Delivery and Resources
Global business relies heavily on an intersection of business and technical disciplines and ‘softer’ skills including initiative, leadership, communication, and teamwork. Learning and internalising these skills requires experiential application in addition to a base of theoretical learning. This Challenge has been designed as an interactive, work integrated learning program.
The unit aims to create a corporate ‘innovation community’ experience between the students, coordinators and mentors from EY. This features a mix of workshop-style seminars, supporting material, practical application, assignment and presentation learning methods, supported by a purpose built innovation management system with collaborative social media features.
The unit has an iLearn website through which you can access learning materials.
https://ilearn.mq.edu.au and click on FOBE320
Required unit materials and/or recommended readings will be made available through eReserve.
There is no textbook for this unit of study.
During the seminars, students will receive preparation for the experience and will be exposed to various global business growth models. The lecturer will conduct class discussions exploring issues arising in global business theory and practice. Students will also respond to reflection questions. These reflection questions will be thought-provoking and draw upon the students’ knowledge and practical experience at the experience/activity.
Please refer to timetables for allocated room.
http://timetables.mq.edu.au
However, this is a PACE unit and requires an experiential component so classes do not run on a weekly basis. Please check you emails for invitations to attend seminars and the like.
- This course does not involve classes each week. This is a combination of block seminars, self-paced learning of content on the EY Asian Century Growth Initiative website and student-initiated teamwork
- Team collaboration and meetings are scheduled by students based on their own initiative and availability
- The date and detailed schedule for final presentations at Deloitte will be confirmed in advance prior to mid-semester.
Please note: All participants will have weekly updates showing on the EY Asian Century Growth Initiative website dashboard (landing page) summarising upcoming activities, in line with course outline. Students are requested to check their student email accounts at least once a week.
Teams are expected to take ownership of the work, division of labour and project management tasks.
Each team will have access to a project stakeholder whose role is:
- Providing business expertise and guidance to the team
- Help the teams to understand EY, provide feedback at key stages.
- The project stakeholders have access to a more senior panel of experts and may help connect the team with internal thought leadership / connections, if and when relevant to the team’s project
Project stakeholders are busy professionals, often travelling for client engagements, yet contributing their discretionary time to this program. Teams should be respectful of their time, organise meetings / request for inputs well in advance, and need to be flexible to accommodate their project stakeholder’s schedule.
- Their chosen mode of contact may be any/combination of email, teleconference, Skype or in-person meetings depending on their availability and preference.
Access to the project stakeholders is a value-add, but not critical to success in the challenge. It is the onus of participants to use this resource judiciously.
Unit Schedule
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Week |
FOBE320 events / activities |
Assessments due |
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1 27 Jul 2015 |
Registration on online portal and introductory learning content (short videos, lessons) |
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2 3 Aug 2015 |
Orientation, Introduction to EY, business context Orientation seminar: Wed 5-Aug, 2-6pm at MQ campus TBC |
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3 10 Aug 2015 |
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Individual Reflection#1 due Sunday 9pm, 16-Aug |
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4 17 Aug 2015 |
Individual desk research: Identifying business growth areas based on client briefing |
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5 24 Aug 2015 |
Seminar 1 - 2-6pm Wed 26-Aug at EY Sydney CBD offices TBC. Team formations will be announced here. |
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6 31 Aug 2015 |
Teamwork and business opportunity identification (business findings) |
Team Business & Market Analysis submission due 9pm. Sunday, 06-Sep |
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7 7 Sept 2015 |
Seminar 2 – Wed 9-Sep-2015, 2-6pm at EY Sydney CBD offices TBC. |
Individual Reflection#2 due Sunday 9pm, 13-Sep |
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14-27 Sep |
SEMESTER BREAK |
SEMESTER BREAK |
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8 28 Sept 2015 |
Options analysis |
Team Findings & Options submission due 9pm, Sunday, 4 October 2015 |
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9 5 Oct 2015 |
Communicating value |
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10 12 Oct 2015 |
Synthesising multi-source feedback Seminar 3: Wed 14-Oct, 2-6pm at EY Sydney CBD offices TBC. (practice pitching critical feedback) |
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11 19 Oct 2015 |
Preparation of pitch & business proposal |
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11 26 Oct 2015 |
Team Presentations 28-Oct: Semi-finals 20-min per team (10min presentation + 10 min Q&A with industry panel) in person; venues TBC |
Team Proposal & Presentation submission due Tuesday 10am, 27 October |
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Reflection and closeout (All reflection entries will be consolidated) |
Individual Reflection#3 due Sunday 9pm, 01-Nov |
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
IT Help
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
Graduate Capabilities
Creative and Innovative
Our graduates will also be capable of creative thinking and of creating knowledge. They will be imaginative and open to experience and capable of innovation at work and in the community. We want them to be engaged in applying their critical, creative thinking.
This graduate capability is supported by:
Learning outcomes
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Assessment tasks
- Business & Market Analysis
- Findings and Options
- Business Proposal
- Reflective Essay
Capable of Professional and Personal Judgement and Initiative
We want our graduates to have emotional intelligence and sound interpersonal skills and to demonstrate discernment and common sense in their professional and personal judgement. They will exercise initiative as needed. They will be capable of risk assessment, and be able to handle ambiguity and complexity, enabling them to be adaptable in diverse and changing environments.
This graduate capability is supported by:
Learning outcomes
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Assessment tasks
- Business & Market Analysis
- Findings and Options
- Business Proposal
- Reflective Essay
Problem Solving and Research Capability
Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.
This graduate capability is supported by:
Learning outcomes
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Assessment tasks
- Business & Market Analysis
- Findings and Options
- Business Proposal
- Reflective Essay
Effective Communication
We want to develop in our students the ability to communicate and convey their views in forms effective with different audiences. We want our graduates to take with them the capability to read, listen, question, gather and evaluate information resources in a variety of formats, assess, write clearly, speak effectively, and to use visual communication and communication technologies as appropriate.
This graduate capability is supported by:
Learning outcomes
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Assessment tasks
- Business & Market Analysis
- Findings and Options
- Business Proposal
- Reflective Essay
Engaged and Ethical Local and Global citizens
As local citizens our graduates will be aware of indigenous perspectives and of the nation's historical context. They will be engaged with the challenges of contemporary society and with knowledge and ideas. We want our graduates to have respect for diversity, to be open-minded, sensitive to others and inclusive, and to be open to other cultures and perspectives: they should have a level of cultural literacy. Our graduates should be aware of disadvantage and social justice, and be willing to participate to help create a wiser and better society.
This graduate capability is supported by:
Learning outcomes
- 1. Analyse Asian markets and conduct business analysis
- 2. Apply international strategic management principles to develop and propose a business growth initiative
- 3. Effectively articulate an international business concept/strategy using a range of communication methods and media.
- 4. Apply reflective learning practices in a professional context in relation to teamwork, communication, ethical and professional judgement.
Assessment tasks
- Business & Market Analysis
- Findings and Options
- Business Proposal
- Reflective Essay
Changes from Previous Offering
This is the first offering of this unit.
PACE Prizes
Students of PACE units are eligible to apply for the prestigious Professor Judyth Sachs PACE Prizes.
Please see the following link for application process.
http://students.mq.edu.au/opportunities/participation_and_community_engagement/grants_prizes/
See the Faculty Website for other prizes
http://www.businessandeconomics.mq.edu.au/undergraduate_degrees/prizes_scholarships