Random collection x3 typed one page responses worth 10% in total (worth 3%, 3% and 4%) due between week 2-11 inclusive

Each week you are required to type a maximum 1 page response to the set question(s) for that week PRIOR to your tutorial. The schedule for this, and the set topic questions are outlined in the "Unit Schedule" and are titled "Assessments due for discussion" each week. These responses must be brought to class. Your tutor will RANDOMLY collect three (3) of these responses for marking throughout the semester. These are respectively worth 3%, 3% and 4% each. You will not receive prior notice of a collection. You must therefore ensure that you write your responses each week, and bring them to class.

• You are required to answer each set question in paragraph form. Referencing is not required.
• Weekly responses are to be formatted as follows; one single A4 page (strict page limit), size 12 times new roman font, 1.5 line spacing, normal margins, registered student name, and student ID number printed at top of page along with topic title of submission.
• Typed responses are to be COLLECTED IN CLASS AND AT THE START OF THE CLASS by your tutor in hard copy. Submissions are due to your tutor in hard copy only and strictly within the FIRST 10 minutes of class.
• No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for Disruption to Studies is made and approved.
• Electronic submissions will not be accepted.
• Please bring a copy of your solution to class in preparation for class discussion and presentation. You will be randomly called on by the tutor to present your responses during the class.

The set questions are outlined in the presentation schedule contained in Appendix A.

Discussion of the weekly written one page solutions in class attracts 1% per tutorial for a total of 10 tutorials to a maximum of 10%. In class you are required to verbally participate in class discussions by offering a substantive contribution. Your class participation grade will be composed of the quantity and quality of your verbal participation in class in response to the weekly assessed coursework topics and any other material discussed in tutorials. Each week you will receive a score of 1% or 0% between weeks 2 and 11 inclusive.

Attending classes will substantially increase your understanding of the assigned readings and provide you with insight into issues beyond those covered in the readings. It will also give you the opportunity to actively participate in class discussions and obtain a better class participation grade. Note, however, that your mere presence is not sufficient to earn points for class participation. The quantity and, especially, the quality of your contributions to class discussions are also essential.

NB: If you miss one class in which verbal participation was assessed and if you meet the criteria for "Disruption to studies", please apply.

NB: Knowledge of the content in the set questions and knowledge gained from the class discussions will assist with preparing for the exam.

Students are required to complete an individual essay during the course.

The essay topic is as follows:

“We spend so much time interacting with brands that we can equate them to the relationships that we have with people in our lives. We meet, we fall in love, we settle down, we fall out of love, and sometimes we separate or divorce.” DISCUSS.

This is an essay based on scholarly journal article research, theory and critical evaluation/synthesis (not mere description). You must support your answer with a minimum of 6 journal articles (can be peer reviewed or otherwise but must be from sources classified as Journals). The essays upper word limit is 2,500 words. There is no minimum word limit. The upper word limit is strict. NB. The word limit does not include; title page/cover page, sub-headings, reference list (it does include in-text citations), appendix.

Notes:

• A minimum of 6 journal articles. Penalty of 20/100 marks applied if this criteria is not met.
• Full Harvard author-date referencing is required (in-text citations, and reference list).

• Exceeding the word limit will lead to a deduction of 10/100 marks.

No extensions will be granted. Late tasks will be accepted up to 48 hours after the submission deadline.  There will be a deduction of 50%* of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late. This penalty does not apply for cases in which an application for Disruption to Studies is made and approved..Your essay must be submitted online VIA Turnitin for MKTG203:

Submit softcopy to the plagiarism detection system ‘Turnitin’ VIA iLearn before the deadline on Sunday at the end of week 11 by 11:00pm (May 24th)

Please make sure that you are submitting to the correct dropbox.

Please note the following:

• Your soft copy must include a title Page with full official student name (last name in CAPITALS), student ID number, tutors name, tutorial day, tutorial time and tutorial room number. It must also include your reference list. Please name your file as follows: Surname_Tutor_Final Essay.doc
• Essay should be formatted as follows; size 12 times new roman font, 1.5 line spacing, regular margins, headings in capitals and bold, sub-headings in upper and lower case and bold italics.
• Essays will be marked electronically via GradeMark on Turnitin using iLearn, annotated with comments from the marker and your grades will be available for viewing on the Grades link via iLearn approximately 2-3 weeks after submission. An announcement will be made on iLearn when assignments have been marked.

This 3 hour examination is worth 40% of your course assessment.

The weighting of your final exam is as follows:

4 mini essay Questions

Answer all

Worth 40% of your total assessment

You are expected to clearly demonstrate knowledge from the following sources in your final exam;

• All Chapters from the textbook outlined in the Learning activities schedule,
• The material discussed during lectures
• The material discussed during tutorials
• A general knowledge of the material discussed in your individual essay.
• The exam will be aligned with the content discussed in your lectures and in your tutorials. Your weekly tutorial class discussions will be of benefit in preparing for the exam.