This is an individual task that involves three components 1) reading and preparation, 2) online A4 page written submission and 3) online participation.

Each week your lecturer will upload a case study on ilearn for your reading and preparation. These case studies will be based on your weekly lecture topics provided in the unit schedule section of the unit guide.

Your lecturer will facilitate the case study discussion via online discussion forums. 

You will need to write a A4 size (font 12, times new roman) case study analysis based on the questions the lecturer provided. 

A rubric for marking criteria your written submission will be provided on ilearn.

The turnitin submission deadlines for the case studies are week 2, 3, 5, 6, 7, 8 Saturdays 12 pm. (The dates are 12 March; 19 March; 2 April; 9 April; 30 April; 7 May 2016)

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.

This task involves group research work and a sequence of tasks.

First, you will be required to identify a current hot topic in international marketing/international business following lecture week topics 7, 8,9 and 10. (Channels of distribution and foreign market entry; Product management and adaptation in international markets; The role of services in international marketing; and Pricing in international marketing).

Then, record your ONE HOUR per group presentations/seminars and upload this video to the video submission link on iLearn under AT 2-  Seminar --> Video submission by week 10 and 11 Saturday 5 pm (21st & 27th May 2016).

Next, you are required to create 1 to 2 discussion questions and engage your fellow classmates to participate in the online forum discussion. 

Please note that students only choose one seminar topic/ one set of questions to address, if there are more than one seminar topics in one lecture.

You need to work closely with your group and lecturer for this presentation. Each group will discuss the potential presentation topic with the lecturer prior to the seminar. You will be graded based on the novelty of the topic, Integration of the seminar topic to lecture material, and the online engagement & facilitation (see detailed marking criteria for AT 2 on iLearn).

A simple presentation on the topic will receive a zero mark. The group presentations will be scheduled in week 2. 

All group members should be present for the task. Marking, however, will be individually assessed.

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.

This task gives you the opportunity to work with a group and come up with a creative product/ outcome that can be marketed internationally. A creative product could be anything like a film, advertisement, website, physical product, service, market research that can make an international impact. Use your explicit and tacit knowledge to facilitate creatively. Think big, surprise us. Focus on continents instead of countries like Asia (South East Asia), Europe, Latin America. Don’t restrict yourself to lecture topics only - think beyond.

All you have to do is maintain a weekly reflective journal on your group meetings, discussions/ agenda, outcomes that lead you to your creative production. Then write a 2000 word (approximately 10 pages excluding references) report. In the report, tell us about your creative product, its marketability and how you come up with this idea/your research to support the idea.

Reports should be submitted to Turnitin by one group member only on Sat 11th June, Week 13 by 5 pm. 

You will be graded based on the Novelty of the topic, Integration of the seminar topic to lecture material, Research & analysis, and Writing (see detailed marking criteria for AT 3 on iLearn).

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.