Students
MKTG801 – International Marketing
2016 – S2 Evening
General Information
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| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Dr June Buchanan
Contact via Email
E4A630
Mondays 5 - 6 pm. Other times for appointments please email me.
Rebecca Young
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|---|---|
| Credit points |
Credit points
4
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| Prerequisites |
Prerequisites
MKTG696 or (admission to MIntRelMIntTrdeComLaw or MIntTrdeComLaw or MIntPubDip or PGDipIntTrdeComLaw or PGCertIntTrdeComLaw)
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
This unit will examine the factors that influence marketing strategy in an international setting. Students undertake comprehensive research and analysis of academic articles and apply concepts such as globalisation and anti-globalisation; international economic environments; social and cultural elements of market environments; political-legal environments; international marketing intelligence; market entry; and international product, distribution, pricing and promotional strategies and tactics, to a comprehensive international marketing plan.
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Important Academic Dates
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
Learning Outcomes
On successful completion of this unit, you will be able to:
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Critically formulate and evaluate international marketing strategies and tactics
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
- Collaborate with others effectively, including in teams and in culturally or linguistically diverse contexts
General Assessment Information
Please refer regularly (at least once or twice every week) to the relevant Weekly Schedule on iLearn for a detailed description of assessments tasks.
Assessment Tasks
| Name | Weighting | Due | Groupwork/Individual | Short Extension | AI assisted? |
|---|---|---|---|---|---|
| International Marketing Plan | 30% | Week 12 | No | ||
| Reflective Tasks | 30% | Weeks 2 - 11 inclusive | No | ||
| Lecture Topic Summary | 40% | Weeks 2 - 11 inclusive | No |
International Marketing Plan
Due: Week 12
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Beginning at Week 2, students will start work on various components of their international marketing plan throughout session. Weekly topics will be handed out in class. Please note that this is an individually assessed assignment and that each student is responsible for developing their own, independent International Marketing Plan (IMP). Under no circumstances should Team members share the same information when developing their individual IMP as Turnitin will pick up any shared information and as a consequence, marks will be deducted from all reports sharing the same information.
The final individually researched, analysed and written product (i.e. international marketing plan) is due no later than 5 pm Monday 31 October. All marketing plans must be submitted to the Turnitin link on iLearn.
On successful completion you will be able to:
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Critically formulate and evaluate international marketing strategies and tactics
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
Reflective Tasks
Due: Weeks 2 - 11 inclusive
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
The Team work component of the IMP will involve the development of weekly Reflective documents which need to be submitted each week to the appropriate Assessment link on Turnitin within 24 hours of the end of class Mondays (i.e. they must be submitted no later than 9 pm Tuesday of that week).
During class time in Weeks 2 - 11, students will work in Teams of four (4) to brainstorm, discuss, analyse and make recommendations on the weekly component of the marketing plan. Each student will then utilise the outcomes of this group time to work on that section of their individual marketing plan, outside of class (please refer to details of the individual IMP above).
During class, each Team will be given 30 - 40 minutes to write a couple of pages about their collective reflections of working in Teams (guidance will be provided by the lecturer at the start of session).
On successful completion you will be able to:
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Critically formulate and evaluate international marketing strategies and tactics
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
- Collaborate with others effectively, including in teams and in culturally or linguistically diverse contexts
Lecture Topic Summary
Due: Weeks 2 - 11 inclusive
Weighting: 40%
Groupwork/Individual:
Short extension 3: No
AI assisted?:
Students will be allocated to one lecture topic at the beginning of session and will be required to work in pairs on that topic. Each team of two is to conduct in-depth research on the designated lecture topic and team-teach and present to the class during the week when that lecture topic is due. Each lecture topic presentation is expected to be interactive with the rest of the class and should be of 20 - 30 minutes duration.
Each team member (of this group of two) will be required to submit a written document to the appropriate link under the Assessments on iLearn the week of the presentation. The report should include an in-depth summary of the lecture topic, an explanation about the sources you used to learn about this topic and an evaluation of those sources.
Please note that this assessment has two parts:
Team of two 'team teach' class presentation: 20%
Individually written and submitted document: 20%
On successful completion you will be able to:
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Critically formulate and evaluate international marketing strategies and tactics
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
- Collaborate with others effectively, including in teams and in culturally or linguistically diverse contexts
Delivery and Resources
TEXTBOOK
Below is the link where students can purchase the required Kotabe International Marketing 4th Asia Pacific Edition textbook directly from the Wiley Direct website. The etext is $55 and the print text is available for 20% discount off the RRP and free delivery to anywhere in Australia.
http://www.wileydirect.com.au/buy/international-marketing-4th-asia-pacific-edition/
CLASSES
This unit is run as a seminar. There will be weekly short lectures on each week's topic/s summaries delivered by the Unit Convenor. Team work in class is an important focus. This Unit will also incorporate interactive learning activities.
The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
ABSENCE IN LECTURES AND TUTORIALS
Attendance will be taken in the seminar. You should strive to attend each class. You must submit a Disruption to Studies if you are unable to attend a class, without incurring a penalty.
If you have a recurring problem that makes you late, or forces you to leave early, have the courtesy to discuss this with your lecturer, as this will not normally be allowed as it interrupts the class.
Mobile phones must be turned OFF and not simply set to SILENT during class.To satisfactorily complete this unit students must participate in class discussions and complete all assessment tasks.
TECHNOLOGY USED AND REQUIRED
No recording devices are to be used by students to record lecture notes without the permission of the lecturer.
The web page for this unit can be found at: iLearn http://ilearn.mq.edu.au
REQUIRED UNIT MATERIALS AND/OR RECOMMENDED READING
In addition to the prescribed textbook, the unit is developed on current research and practice in International marketing.
Recomended Journals
• Journal of International Marketing
• International Journal of Research in Marketing
• Journal of Consumer Research
• Journal of Consumer Behaviour
• Journal of International Consumer Marketing
• European Journal of Marketing
• Journal of Services Research
• Journal of Marketing
• Journal of Brand Management
• International Marketing Review
• International Journal of Research in Marketing
Related Recommended Materials
For some topics your lecturer can give you references of extra reading material
Global context of the unit: The unit itself is based on an international perspective. Each week students will learn how global businesses operate and how they can successfully be operated. In addition, the assessment tasks outlined for this unit will develop students knowledge about current international business issues.
Sustainability context: The understanding of sustainability and social responsibility within an international context will be included in lectures, case study presentations and applied in the marketing plan assessments.
WHAT IS REQUIRED TO COMPLETE THE UNIT SATISFACTORY
To satisfactorily complete this unit, students must successfully complete all assessments and demonstrate a commitment to teamwork activities.
Unit Schedule
| Week |
Date: S2, 2016 Mondays |
Lecture Topic | Textbook Chapter |
| 1 | 1 August | Introduction | 1 |
| 2 | 8 August | Economic and Financial Environment | 2 |
| 3 | 15 August | Political and Legal Environment | 3 |
| 4 | 22 August | Cultural Environment | 4 |
| 5 | 29 August |
Consumer Behaviour, Marketing Research, Segmentation and Positioning |
Truncation of Chapters 5, 6 and 7 |
| 6 | 5 September |
Market Selection and Entry Strategies |
8 |
| 7 | 12 September | Developing New Goods and Services for International Markets and Marketing Goods and Services | 9 and 10 |
| Recess | 16 September to 4 October | ||
| 8 | 3 October | Public Holiday | No Class this week |
| 9 | 10 October | International Pricing | 14 |
| 10 | 17 October | International Logistics | 12 |
| 11 | 24 October | International Communications | 11 |
| 12 | 31 October | TBA | |
| 13 | 7 November | Wrap Up |
Learning and Teaching Activities
Lectures
Policies and Procedures
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
New Assessment Policy in effect from Session 2 2016 http://mq.edu.au/policy/docs/assessment/policy_2016.html. For more information visit http://students.mq.edu.au/events/2016/07/19/new_assessment_policy_in_place_from_session_2/
Assessment Policy prior to Session 2 2016 http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy prior to Session 2 2016 http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Student Code of Conduct
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Student Support
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Student Services and Support
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
Student Enquiries
For all student enquiries, visit Student Connect at ask.mq.edu.au
IT Help
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Graduate Capabilities
PG - Capable of Professional and Personal Judgment and Initiative
Our postgraduates will demonstrate a high standard of discernment and common sense in their professional and personal judgment. They will have the ability to make informed choices and decisions that reflect both the nature of their professional work and their personal perspectives.
This graduate capability is supported by:
Learning outcomes
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Collaborate with others effectively, including in teams and in culturally or linguistically diverse contexts
Assessment task
- Reflective Tasks
PG - Discipline Knowledge and Skills
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Learning outcomes
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Critically formulate and evaluate international marketing strategies and tactics
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
- Collaborate with others effectively, including in teams and in culturally or linguistically diverse contexts
Assessment tasks
- International Marketing Plan
- Reflective Tasks
- Lecture Topic Summary
PG - Critical, Analytical and Integrative Thinking
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Learning outcome
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
Assessment tasks
- International Marketing Plan
- Reflective Tasks
PG - Research and Problem Solving Capability
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Learning outcomes
- Evaluate macro and micro environmental factors in the development of a professional international marketing plan
- Critically formulate and evaluate international marketing strategies and tactics
Assessment task
- Lecture Topic Summary
PG - Effective Communication
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Learning outcome
- Collaborate with others effectively, including in teams and in culturally or linguistically diverse contexts
Assessment task
- Lecture Topic Summary
PG - Engaged and Responsible, Active and Ethical Citizens
Our postgraduates will be ethically aware and capable of confident transformative action in relation to their professional responsibilities and the wider community. They will have a sense of connectedness with others and country and have a sense of mutual obligation. They will be able to appreciate the impact of their professional roles for social justice and inclusion related to national and global issues
This graduate capability is supported by:
Learning outcomes
- Critically formulate and evaluate international marketing strategies and tactics
- Identify contemporary challenges facing international business and analyse the need for ethical behaviour
Assessment task
- International Marketing Plan
Changes from Previous Offering
Eliminated Case Studies.
Eliminated Special Project.
Changed iLearn. Unit to deliver short 'live' lecture summaries, rather than the previous few years offering only pre-recorded lectures.
Added the International Marketing Plan.
Added a Team reflective task about their team dynamics, to be completed during class.
Added the individually written document lecture topic summaries where each student is required to identify and evaluate their research sources and the Team of Two to Team Teach their peers through presentation of their allocated lecture topic.
Research and Practice; Global and Sustainability
This unit draws on extensive research. Conducting research independently, in teams and in pairs is essential in order to successfully pass this Unit.
Issues of sustainability are integrated in the lectures and in the marketing plan.
International marketing creates students' awareness of marketing in a global context. This includes the many diversified aspects, including contemporary challenges facing businesses, that need to be considered when marketing globally.