| Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
waldo.garrido
Contact via waldo.garrido@mq.edu.au
Y3A 165F
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|---|---|
| Credit points |
Credit points
3
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| Prerequisites |
Prerequisites
15cp
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| Corequisites |
Corequisites
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| Co-badged status |
Co-badged status
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| Unit description |
Unit description
In this unit students apply music industry theory to a range of real life situations. They create and market an artist's image, organise and promote a live gig, and learn how to plot a musician's career path. This unit provides a holistic outline of the music industry that considers all five income stream groups (record sales, live performance, song publishing, merchandise and sponsorship) in relation to artists' and industry practitioners' careers. The artist manager is the only other individual, besides the artist, who gets to see and touch all the jigsaw puzzle pieces that fit together to create the artist's career. This unit therefore focuses on artist management in order to provide a comprehensive overview of the different facets that constitute the industry.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Assessment submissions:
All written assignment submissions are to be made via Turnitin.
Late Submissions
Tasks 10% or less. No extensions will be granted. Students who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for Disruption to Studies is made and approved.
Tasks above 10%. Students who submit late work without an approved Disruption to Studies extension will receive a penalty of 10% per day. This penalty does not apply for cases in which an application for Disruption to Studies is made and approved.
(Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html )
| Name | Weighting | Due | Groupwork/Individual | Short Extension | AI Approach |
|---|---|---|---|---|---|
| Postings on iLearn | 20% | Weekly | No | ||
| Knowledge Test | 30% | Week 8 | No | ||
| Marketing Plan | 50% | Week 13 | No |
Due: Weekly
Weighting: 20%
Groupwork/Individual:
Short extension 3: No
AI Approach:
This assessment task is only for the external students. The internal students are required to complete the group tutorial presentation. Each week the external students are required to engage with the content available via the iLearn site and post at least one comment to the discussion forum concerning it.
Marking Criteria:
In order to pass this assessment task, students will need to:
- Display comprehension of key debates, theories, and perspectives, through the detailed analysis of key texts and further readings
- Demonstrate an adequate familiarity with and communication of the relevant literature in the field
- Actively engage with the class in order to generate discussion
- Demonstrate knowledge of current industry trends
- Integrate the information presented with the broader themes of the week
- Demonstrate independent research of the topic
- Appropriateness of links provided to websites that are of interest
Due: Week 8
Weighting: 30%
Groupwork/Individual:
Short extension 3: No
AI Approach:
This test will be based around the unit content for weeks 1 - 7 Questions may relate to the readings, the lectures. The test will be given during the tutorial times in Week 8. This will involve short answers and multiple choice questions.
Marking Criteria
Accuracy of your answers
Understanding of the key issues concerning the music industry and business.
Capacity to demonstrate learning associated with the unit content.
Due: Week 13
Weighting: 50%
Groupwork/Individual:
Short extension 3: No
AI Approach:
Marketing Plan
Due: Week 13
Delivery: Printed document to be handed in during the last tutorial in week 13.
Length: 2000 words
Prepare a marketing plan for the release of a musical product/CD into the marketplace. This plan should include the following items:
Product overview
Market research
Marketing objectives
Target market
Product strategies
Promotion strategies
Pricing strategies
Distribution strategies
Overview of budgeting
Conclusions
References
Marking criteria
How well the project is researched and planned
Clear and insightful communication of ideas
Creative solutions and strategies
Correct grammar and spelling in the report
Professional presentation of the report
Your ability to keep within the maximum word count in the written proposal.
Demonstrated ability to research, interpret and apply academic sources
Relevance of sources
Credibility of sources
Clear identification of assignment aims (and whether these are achieved)
Demonstrated ability to conduct independent wider research
Cited works should be referenced using an established system
Clarity of expression in line with expected academic standards
CLASSES
Delivery:
Day as well as external (online)
This unit will use:
iLearn, Audio Lectures (MP3 Files)
Times and Locations for Lectures and Tutorials:
Tutorials start in week two.
For current updates, lecture times and classrooms please consult the MQ Timetables website: http://www.timetables.mq.edu.au.
MUS209 - Music Business is offered both internally and externally. The unit outline will be available for download via the unit iLearn site:
http://www.ilearn.mq.edu.au/
Internal and external students are encouraged to communicate with each other electronically. The internal students will need to attend one lecture and one tutorial each week.
Required readings will be listed on iLearn. All required readings will be available through the library's MultiSearch function.
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
New Assessment Policy in effect from Session 2 2016 http://mq.edu.au/policy/docs/assessment/policy_2016.html. For more information visit http://students.mq.edu.au/events/2016/07/19/new_assessment_policy_in_place_from_session_2/
Assessment Policy prior to Session 2 2016 http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy prior to Session 2 2016 http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
MMCCS Session Re-mark Application http://www.mq.edu.au/pubstatic/public/download/?id=167914
Information is correct at the time of publication
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
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