There are two components to this assessment.

Part A: Value 5%

Students will be called on during tutorials to give a short (3 Minute) impromptu class presentation on a topic provided on the day. These will be scheduled during the first several weeks of tutorial classes. The day of your presentation will be allocated in week 2.

Extensions:

As these are in-class presentations, failure to present without prior arrangement will result in a zero mark for that part of the presentation task. It is up to the student to arrange any variation in date with their tutor if there are circumstances where the original date allocated is not practical.

Part B: Value 15%

Students will produce a 3 minute multimedia production (e.g. video/short film/animations, audio, still images, etc). 

Please use the instructions in the development of your video-media file which is available in the course assignment guidelines.

The multimedia production comprises of a 3 minute presentation by yourself covering the following topics:

• Identify yourself: Name, Degree and major – explain your favourite subjects and/or areas of expertise;
• Identify 3 major personal strengths you offer a potential employer;
• How you would apply this in your future career.

As you develop the script and content, think about it as a potential file you can upload to your LinkedIn Account. It is your marketing moment.

This submission is due to be posted to Turnitin on iLearn by midnight on Tuesday August 30th in Week 5.

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.

Each member of the group will be allocated a phase of the Marketing Group Project and will provide a progress report on that particular phase.

The assignment acts as a progress report of the final project to demonstrate understanding of the relevant Phase of the Group Marketing Project and as such detailed feedback will be provided by tutors.

The individual progress report is due in Week 7, with a hard copy to be submitted in your tutorial class in Week 7, as well as a soft copy uploaded via iLearn Turnitin Assignments by midnight the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

For complete details of each phase, please see full description in ‘Final Written Report’ section that will be loaded on iLearn.

Extension/ Late Submission

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.Extension/ Late Submission: Extensions will only be granted in exceptional circumstances with prior approval from Unit Convenor Steve Erichsen, and on submission of a Disruption to Studies application.

As part of evaluating the participative process, an individual reflective journal is due for submission after the group presentation and final group report has been submitted. The Reflective Journal is based on an evaluation of the student's personal evaluation and perception of their attributes and capabilities. This perception should draw on prior experiences, including university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests.

A self-assessment exercise that is integral to the completion of this assessment is due for submission to your Lecturer via email in week 4 by 5pm Friday August 26th. The pre-industry engagement self assessment exercise, being purely subjective is not graded, nor will it be shared with others in the class. Based on that self assessment, students then complete a post-activity audit of graduate capabilities and a 2,000 word reflective journal report.The self-assessment post-industry engagement activity audit will not be marked, but will act as support for findings in the final report.

The final report provides analysis and reflections about the process of self-assessment that students have undertaken and analysis of the evidence gathered.

• The Reflective Journal is due in Week 13, with a hard copy to be submitted in your final tutorial to your tutor, on Monday November 7th or Tuesday November 8th, as well as a soft copy uploaded via iLearn Turnitin Assignments by midnight the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

• Complete details of the Reflective Journal are available in the course assignment guidelines.

• No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.

Students are required to complete a recommended marketing strategy of the Client Partner focusing on a particular marketing issue related to the organisation. Current concepts such as Blue Ocean strategy will be used to formulate a strategic marketing solution for the client partner's posed issues, supported by other relevant marketing concepts and analytical tools.

The analysis must demonstrate

(a) clear understanding of the issues that are facing the industry with respect to growth and competition; and

(b) a willingness to explore variant strategies as developed in your overall marketing studies thus far; and (c) to be aware of the ethical and social responsibility issues in the industry; and (d) at all times to develop strategy within that industry using the application of the relevant frameworks discussed in lectures.

Please Note: Students will be required to complete a confidential assessment of their own contribution as well as the contribution of other members of the group to the report and presentation - a peer assessment.

Final Group Marketing Report (30%) 50% of this mark is for individual contribution

The final Group Marketing Report is due in week 11, with a hard copy to be submitted in your Lecturer in your seminar Week 11, as well as a soft copy uploaded via iLearn to Turnitin Assignments by 11.00pm the same day (note that your marked copy will be the hard copy so any subsequent changes to the version you submit in the tutorial will not be considered).

To properly evaluate individual components, students must identify their  individual contribution by colour-coding each student's work on the soft copy. A “Student Evaluation of Member Participation” is also to be submitted with the hard copy of the Final Group Marketing Report. Complete details of the Final Group Marketing Report are available in the course assignment guidelines as will be issued on iLearn.

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.As a group report it is unlikely that any circumstances would justify that the group would be unable to submit on time, so an extension is unlikely to be granted. Late submissions will be penalised 20% (6 marks) for each 24-hour period late. Submissions made 72 hours or later after the submission deadline will receive a zero mark.

Oral Presentation (15%) This is an Individual Mark

The oral presentation must demonstrate

(a) group understanding of the predominant issues in the industry and

(b) the potential to develop a suitable series of strategies solve the challenges of the Client Partner.

• Each student will be marked on his/her individual presentation as part of the overall Marketing Group Project presentation. An individual mark will be allocated, not a total group mark.

• A soft copy of the entire group presentation is to be emailed to the tutor before the presentation is due and a hard copy provided to the tutor on the day of the presentation. Complete details of the Final Group Oral Presentation are available in the course assignment guidelines.

As this is a group report it is highly unlikely that any circumstances would justify an extension. Individual absence from the presentation will incur a mark of zero for this part of the assignment, unless there are exceptional individual circumstances or prior arrangement.

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.