Students are required to expected to participate actively whilst taking this unit. Participation can involve participating during tutorials, and in the pilot research project evaluating social marketing messages. The more you participate, the more likely you are to gain a better mark for participation.

Note that students are expected to attend at least 10 of the 11 face-to-face tutorials during the semester.

• In tutorials students will be encouraged to participate in discussions regarding the weekly tutorial class activities. Students will also be asked to assist tutorial groups in developing social marketing campaigns for their creative productions. After listening carefully to other tutorial presentations, students have the opportunity to participate by acting as a sounding board providing immediate feedback on aspects of others' work as well as providing guidance for future direction, points of clarification and suggestions for improvement.
• In the pilot research project. Helen Siuki will be conducting a pilot research project in which students of MKTG309 will be invited through Facebook to view different social marketing messages and answers survey questions relating to these. Details will be presented to students in the first tutorial.
• In online forums. Teaching staff will post on iLearn discussion topics each week regarding relevant social marketing topics and students will have the opportunity to comment and engage in discussion and debate regarding these topics.

Students also have the opportunity to participate in the lectures:

• In lectures students can answer questions posed, ask interesting questions and provide deep insights regarding the lecture materials. 

In week 2 (the first tutorial), you will form into groups of 4-6 students. Your Tutor will then allocate your group a topic that your group will work on for the remainder of the tutorials.

• Every group member must sign a group contract in week 3 indicating the presentation section and week for which they are responsible. 
• Every group member must take a co-leadership role for one section which means that everyone will present one of the sections and upload material to iLearn.
• Every group member must complete a peer evaluation for each member of the group indicating their level of contribution to the overall group work.

The topic your group is allocated for the semester will be graded in three sections each worth 10 marks based on the quality of the material created and presented. 

ALL group members must attend ALL three of the tutorials in which their group presents. All creative production materials must be uploaded to iLearn prior to the tutorials in which their group presents.

No late material will be accepted.  No extensions will be granted. Students who have not submitted the task prior to the deadline or who do not attend the tutorials in which their group presents will be awarded a mark of 0 for the task, except for cases in which an application for Disruption to Studies is made and approved.

Students investigate a social, health or environmental issue of their choice. The area of investigation must be approved by your tutor in Week 3.

Students gather multiple forms of digital content related to their approved issue and write a case study report.  The digital content can be written documents in the form of academic journal articles, newspaper articles, industry or government reports, web links, images, sound or video clips. 

In WEEK 7 no later than 10:00pm in the EVENING Thursday 28 April students must:

• submit their case study to Turnitin AND post their case study to the iLearn case study discussion board.

No hardcopies will be accepted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission - 20% penalty). This penalty does not apply for cases in which an application for disruption to studies is made and approved.

The duration of the exam is 3 hour plus 10 minutes held during the university’s exam period.

The final exam is comprehensive covering all materials in lecture, tutorials, textbook, videos and readings. The final exam is long essay format.

Failure to take the final exam will result in 0 out of 40 marks. Students who miss the final exam due to illness will need to lodge an online disruption to studies application with supporting documentation in order to be considered for a supplementary final exam.