Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Deborah Howlett
Contact via deborah.howlett@mq.edu.au
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Credit points |
Credit points
3
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Prerequisites |
Prerequisites
Admission to BBA and MKTG101 and 6cp at 200 level including (ACCG200 or ACCG253 or AFIN253)
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
The purpose of this unit is to equip students with the ability to approach complex business problems from the cross-functional and multidimensional perspective of the general manager. The process of formulating and implementing competitive strategy at the business level requires the systematic analysis of a firm's internal resources and capabilities in conjunction with a structured examination of the various dimensions of its (external) macro and industry environments. Once this is achieved, management can develop appropriate strategies with which to pursue sustainable competitive advantage in domestic and international markets. Students learn how to use several diagnostic models to evaluate a firm's relative strengths and weaknesses, the threats and opportunities in its external environment, and the key issues that influence how the firm should compete. Case analysis is used extensively to link concepts and frameworks to real-world examples. Group work engages students in the challenges of interpersonal communication, task allocation, coordination and control.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Due |
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Final Examination | 40% | University Examination Period |
Essay | 30% | Week 6 |
Case Study/Report | 30% | Week 12 |
Due: University Examination Period
Weighting: 40%
Examination Conditions:
A three (3) hour final examination under closed book conditions and within the University formal examination period.
Due: Week 6
Weighting: 30%
The essay question will be available on ilearn in week 2. It will be centred around a current business issue which requires strategic theory and application being applied. 1200 word limit
Submission:
In class to tutor, with assessment marking sheet and turnitin report and receipt attached to each essay
Extension:
No extension will be granted without prior approval and a Special Consideration request lodged and recieved by LIC
Penalties:
Late submissions will be penalised at 20% of the grade for the first day and 10% each day thereafter.
Due: Week 12
Weighting: 30%
Groups of (5 students) prepare a case study written report and oral presentation on a chosen organisation. This will require a comprehensive analysis using strategic analytical tools/instruments learned in class and applied to the chosen organisation. Details will be available on Ilearn
Submission:
In class to tutor, with assessment marking sheet and turnitin report and receipt attached to each report.
Each group member must complete a Peer assessment in week 13.
Extension:
No extension will be granted without prior approval and a Special Consideration request lodged and recieved by LIC
Penalties:
Late submissions will be penalised at 20% of the grade for the first day and 10% each day thereafter.
Number and length of classes: 3 hours face-to-face teaching per week, consisting of 1 x 2 hour lecture and 1 x 1 hour tutorial.
The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/
A Certificate Prize will be awarded to the student/s achieving the highest mark within the cohort.
·Prescribed text: Carpenter, M., Sanders, G., Rice, J. & Martin.N. (2010) Strategic Management: A Dynamic Perspective. Pearson Australia
This text is bundled with The Little Penguin Handbook - by Lester Faigley (2013)
These texts are available from the University Co-Op bookshop.
NOTE:
·It is imperative that students keep abreast of current developments both in Australia and abroad via the public and popular media in respect to strategic management. At the beginning of each lecture, students will be asked to participate in a discussion of the preceding week’s newsworthy items, this may well be examinable
Students are required to learn how to use power point, word processing and iLearn.
Unit Web Page
The web page for this unit can be found at: iLearn http://ilearn.mq.edu.au
More readings will be available to students via Ilearn
Week | Lecture Topic | Textbook Chapters | Tutorial |
1 | Introduction to Strategic Management | CH 1 |
No Tutorial |
2 | Strategic Direction: Vision, Mission & Goals | CH 2 |
Preparing for Case Discussion / analysis Group and organisational choice finalisation |
3 | External Analysis | CH 3 |
Case Study Analysis |
4 | Career Management - How Employable are You? | Case Study Analysis | |
5 |
Internal Analysis |
Ch 4 |
Discussion Questions |
6 |
Analysing Business Strategy |
CH 5 |
DVD and discussion Essay Due |
7 |
Business Strategy for Dynamic Environments |
CH 6 |
Discussion and update of Group Project |
8 |
Analysing Corporate Strategy |
CH 7 |
Case study analysis |
9 |
Strategic Implementation & Corporate Structure |
CH 11 |
Discussion Questions Finalise group presentation order Reiterate presentation guidelines |
10 |
Game Theory and Competitor Analysis |
Readings |
Group Presentations |
11 |
Measuring Strategic Organisational Performance |
Group Presentations
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12 |
International Strategies |
CH 8 |
Group presentations Group Report Due |
13 |
Review and revise for final examination |
Peer assessment (compulsory) DVD and Discussion |
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy.html
Grading Policy http://mq.edu.au/policy/docs/grading/policy.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Grievance Management Policy http://mq.edu.au/policy/docs/grievance_management/policy.html
Disruption to Studies Policy http://www.mq.edu.au/policy/docs/disruption_studies/policy.html The Disruption to Studies Policy is effective from March 3 2014 and replaces the Special Consideration Policy.
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://informatics.mq.edu.au/help/.
When using the University's IT, you must adhere to the Acceptable Use Policy. The policy applies to all who connect to the MQ network including students.
We want our graduates to have emotional intelligence and sound interpersonal skills and to demonstrate discernment and common sense in their professional and personal judgement. They will exercise initiative as needed. They will be capable of risk assessment, and be able to handle ambiguity and complexity, enabling them to be adaptable in diverse and changing environments.
This graduate capability is supported by:
Our graduates will take with them the intellectual development, depth and breadth of knowledge, scholarly understanding, and specific subject content in their chosen fields to make them competent and confident in their subject or profession. They will be able to demonstrate, where relevant, professional technical competence and meet professional standards. They will be able to articulate the structure of knowledge of their discipline, be able to adapt discipline-specific knowledge to novel situations, and be able to contribute from their discipline to inter-disciplinary solutions to problems.
This graduate capability is supported by:
We want our graduates to be capable of reasoning, questioning and analysing, and to integrate and synthesise learning and knowledge from a range of sources and environments; to be able to critique constraints, assumptions and limitations; to be able to think independently and systemically in relation to scholarly activity, in the workplace, and in the world. We want them to have a level of scientific and information technology literacy.
This graduate capability is supported by:
Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.
This graduate capability is supported by:
This unit uses research from external sources and Macquarie academics. This unit gives you practice in applying research findings in your assignments.
The following sources are used throughout the Unit:
1. Strategic Business Journal
2. Harvard Business Review
3. Wall Street Journal
4. The Economist
5. Academy of Management
6. Fortune