For each of the five case, there are two components of marking, case participation and case write-up. You will receive the higher of the two marks (calculated on a case-by-case basis. Be aware, however, that for most people the higher mark will be their case write-up. Your lowest case mark will be dropped; your best four will be retained. You CANNOT trade off the dropped cases between the first 5 and last 5 case analyses--each works separately. Because being present for and taking part in the case discussions is an important part of case learning, you will need to sign in every case day and this information will be passed on to your tutor.

Participation

The case participation method of assessment is composed of the lecturer's weekly assessment of the students' oral contributions to case discussions. Please note that a participation mark assesses the QUALITY of student input not the QUANTITY! That is, oral case comments that provide fresh insights, give analysis and synthesis of case material, and provoke further thought and discussion are rewarded highly, whereas comments that simply repeat case facts without going any further are not rewarded. Also, students often misunderstand that their participation mark is based on their best contributions, not their average contribution. For example, after each case discussion, students who make high quality comments are recorded as having 'high' or 'very high' levels of performance. Usually, not more than 25% of the class receives a 'high' or 'very high' mark in any particular week.

Write-up

You will write up prep-work and post-work for the first 5 cases we will discuss in lecture. Prior to the case, you need to write up a brief (250 word) discussion of the following points:

• Analyse the one or two main issues or problems you see in the case
• Explain how you would remedy the above issues or problems

You are recommend to use those above two dot-points as headings in your write up. This will be turned in on line by 11 pm the night before the case (e.g., Wednesday). At the end of the case discussion, the lecturer will sum up the case and explain his motivations for using it. A strong recommendation is made to look at the textbook chapters for the topic and incorporate appropriate material from the textbook in your prep-work.

You then have until 11 pm Sunday night to turn in a second piece of assessment for the case and this one will be marked. You are to include a cut and paste of the your prep-work at the first part of the document and then you write an additional 250 words to address the following issue:

• From the discussion, what did you learn about the case or marketing in general? Tie in your initial position and use examples from the discussion to illustrate your learning.

Again, use the above dot-point as the headings in your write up. The tutor will mark this second document by first reading the prep-work and then the post work. Approximately one third the mark will come from the prep-work, and two thirds from the post work. However, you must turn in BOTH pre- and post-work to get ANY credit.

Marks are applied on two dimensions: appropriateness and originality. For an unoriginal case write up that largely addresses the summation of the lecturer at the end of the case, the typical range of marks will be 40 to 65 out of 100. Those answers that focus on case facts (knowledge) will get marks in the range of 40, but those that focus on higher level thinking skills like analysis or synthesis will get more marks, 60 or 65 respectively. To get marks above 65, one will have to show some originality.

The range of originality levels ranges from the lowest level, called "unoriginal", and moves slightly up to "personalised" which can gain marks around 45 for knowledge-oriented answers and up to 90 for synthesis-oriented answers. The next level up is "unusual" which gives 50 marks for knowledge-oriented answers but synthesis-oriented work has a maximum mark of 100 marks plus an additional overall mark for the unit. 

Late Assessments: No extension will be granted. Student who have not submitted the task prior to the deadline will be awarded a mark of 0 for the task, except for cases in which an application for disruption of studies is made and approved. 

This assessment component follow the same format as Case Analysis, first 5 cases, but applies to the last 5 cases.

Each individual is required to provide a two thousand word (not including appendices) write-up on what they learned while developing their creative portfolio. The ideas in the portfolio are not graded, only the discussion of the learning experience and how your knowledge of the creative thinking process and a critical analysis of the various concepts taught within this paper were integrated in that portfolio development process. There will be several parts to the write up:

• Summary of portfolio activities
• Why you did what you did
• What those actions affected
• What you learned
• Appendix 1: cut and pastes of weekly self-reflections
• Appendix 2: spreadsheet of weekly scores

The Creative Portfolio

Each student will develop a creative portfolio, which takes place as part of 10 activities in weeks 3-12 of the unit. Each week, students are assigned a portfolio activity that requires creative thinking. Students are to allocate to the tasks two hours of uninterrupted, high quality attention each week. Then they bring these completed portfolio booklets to class to be exchanged with others, and they are assessed anonymously by fellow classmates. The swapping and scoring of these booklets is the main activity of the tutorials.

By 11pm the following Sunday two more outputs are required: 1) a 250 write up of what they feel they learned from the activity and 2) a spreadsheet of their inputted evaluations. Neither of these components are accessed until the end of the unit—but they must be turned in on time on a weekly basis to get credit.

To be sure everything is anonymous, students will select a secret code name, and all their portfolio work will use their secret code name. Care should be taken by students to protect their own code names from other students, the lecturer and tutors. It is the case that the secret code name has to be revealed to the lecturer at the end of the unit, but only to check that the student has gone to and participated in at least 8 of the 10 activities. This check will only happen after the student has received her or his (unadjusted) mark. Failure to attend and fully participate in at least 8 activities will result in a penalty (adjustment) of 10% for each missed activity.

To debrief the portfolio activities, students will turn in a spreadsheet with all their scores so that the lecturer can do analysis on them and present this in the last session. All identities will continue to be anonymous, using only secret code names. By Sunday 5 June, a full spreadsheet with all the student’s data must be turned in so that the lecturer can complete analysis prior to class for the following Thursday’s debrief.

Late Assessments: No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted. The debrief on the last day falls is a form of "solutions have been posted" so no further late submissions will be accepted after the start of class for the first Thursday stream.