You will have the opportunity to present a case study and your proposed project in class in weeks 3-5.  After the oral presentation of your proposal in week 5 you should submit the following report:

1) A 500-600 word description of the proposed project. You should write this as a pitch to a client/editor/producer etc. Be sure to incorporate feedback you receive from your oral presentation. Outline what you intend to deliver by week 13. 

2) 850-1000 word case study. Each report will contain a brief case study relevant to theories of production and audience development in a networked context (apx 850-1000 words) and explain how it inspires or will be included in your proposed project.

3) A selected annotated bibliography (5-10 texts from academic or relevant industry literature or journalism) that identifies the key theories, examples and research that motivates your your project.  Your annotations should be concise and brief: a short summary of the text and what you take from it. apx 500-1000 words.

Assessment Criteria:

Demonstrated understanding of how scope and plan a workable project in your chosen area of media practice

Ability to contextualise project within your area of media practice and its key debates in a networked context

Quality of the research  and critical reflection that underpins your project

Success of your report as a piece of persuasive communication

1) Statement of Practice: A 250-500 word bio that identifies your aims and goals in journalism or the creative industries.  Identify how this work is situated within your practice and your output to date.  (We will workshop this statement in classes.)

2) Production Portfolio: You will submit a pilot of your project. You will be expected to meet the promised deliverables as approved in your proposal. Be sure to incorporate the feedback you receive from your project supervisor. This may include several smaller pieces of work or one more substantial piece (equivalent to apx 4000-5000 words text--discuss and agree upon the specific length and volume relevant to your area of practice with your supervisor.) If your work is distributed across multiple online platforms please provide links so we can see the work in situ.

3) Online Engagement Plan and Evidence: You will provide a brief engagement plan. It will be written in a report style and should include a description of your intended audience or community of interest, a social media plan and online presence for you and your project. Again, write this for a client making it easy to read at a glance.  Provide highlights as evidence of your plan's effectiveness or potential.

4) 1000 word max reflection that contextualises your work, identifying both the successes and shortcomings of your project as a whole. Contextualise your successes within industry debates and trends. If you were unable to deliver what was expected, identify this, explain why and identify how you would solve this in future. 

Assessment Criteria:

• The quality of your project in the context of your chosen area of media practice.
• Your personal statement and engagement plan will be assessed on: 1. the quality of the statement/plan as a piece of persuasive writing and 2. your ability to contextualise your work within your field and your own practice
•  Your reflection will be assessed on your ability to contextualise this project within larger debates about the creative industries and/or journalism