Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Brenton Price
Contact via email
By appointment Tuesdays 5-6pm
Moderator
Erik Lundmark
Erik Lundmark
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
BUS651 or ECON649 or MKTG696 or (admission to MLabQAmgt or MBiotech or MRadiopharmSc)
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
The purpose of this unit is to provide students with an understanding of the process that an entrepreneur employs to develop an idea into an opportunity and then into a thriving, valuable business. We will see how the application of sound principles of business strategy underpins the entrepreneurial process and is critical in achieving a successful outcome. Successful completion of this unit will provide students with knowledge and tools that will support them in their own entrepreneurial endeavours or equip them to contribute as part of an entrepreneurial team. The learning outcomes of this unit focus on applying the entrepreneurial process model to analyse entrepreneurs' venture creation; understanding and practising idea generation and screening including opportunity analysis of trends, feasibility and competitive analysis; understanding the process of how to write up a feasibility analysis and business plan to launch the new venture successfully; and finally understanding the basics of entrepreneurial finance including the raising funds, financing for growth, financial evaluation of opportunities, and acquisition financing.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
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A1 Business Idea Generation | 50% | No | Week 4, 8, 11 & 12 |
A2: Case Study | 50% | No | Wk 13 |
Due: Week 4, 8, 11 & 12
Weighting: 50%
Business Proposal Report A1 (6-10 pages) due in Week 4 (in Class)
Full Feasibility Report A1 due in Week 8 (25%)
Hard Copy - In Class plus upload to Turnitin online by 11.59pm on due date
Students will be assigned specific components relating to the compiled final report to "Pitch" to potential investors in either Week 11 or 12. Students will be assessed individually based on their own work relating to the assessment criteria provided. The presentation will be followed by questions directed at each individual.
Hard Copy PP slides and cover sheet must be provided when presentation scheduled.
As per the assessment guidelines on iLearn website
No extensions will be granted unless otherwise approved. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for disruption of studies is made and approved. No submission will be accepted after solutions have been posted.
Due: Wk 13
Weighting: 50%
Students will be provided with hard copy take home Case Study in Week 12. Students will be required to read the case and undertake research between Week 12 & 13. Attendance in Week 13 is compulsory. There will be 5 questions based on the case provided in the Week 13 class where students will respond under normal test (closed book) format. All materials in the unit including lectures, tutorials and assessments may be potentially examined in the case study. If a student fails to attend the Week 13 session no additional assessment will be available unless approved absence is granted. An alternative assessment will then be provided and submitted as a make-up assessment.
Prescribed text: Norman Scarborough
Title Essentials of Entrepreneurship and Small Business Management , Global Edition; ISBN 9780273787129; Published 09/01/2013
Published by Pearson Higher Ed USA, Pages 720, Format Paperback
This text is available for purchase at the Macquarie University Co-Op Bookshop. Additional readings and other materials, including PowerPoint slides for each lecture, will be placed on the unit webpage.
The web page for this unit can be found at: http://ilearn.mq.edu.au
Supplementary assessments should be administered in the following circumstances only
Students are expected to abide by the University’s Academic Honesty Policy.
Text-based work submitted by students for assessment will be subject to plagiarism detection software, such as Turnitin or similar approved software, unless otherwise approved.
Plagiarism detection methods are to be used on a routine basis to check student work or when plagiarism is suspected.
Unless otherwise approved, all text-based assessment tasks will be submitted electronically using the University’s electronic learning management system.
Late submissions will only be permitted when specified in the unit guide. Except in cases of an approved disruption to study notification, penalties for late submission of assessment where an extension has not been approved are to be consistently applied across all students enrolled in a coursework unit.
All assessments worth 20% or grater are archived for benchmarking, calibration or grade review, for a period of six months unless otherwise approved.
Applications for reasonable adjustments will be considered in accordance with the University’s Disability Policy.
Weekly Schedule
Please note that Units is a summary of the overall requirements for BUS827. The unit outline and Assessment Guide will be available on iLearn and must be read in conjunction in this Unit Guide
Week |
Date |
Lecture Topic |
Tutorial / Assessment |
1 |
3 March |
Introduction to Entrepreneurship Ch 1-2 |
Unit Overview
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2 |
10 March |
Profitability and Financial Management · Productivity Measures · Balanced Scorecard · Financial Management Kerin & Peterson Ch. 2 Scarborough Ch 11 & 12 |
Kerin & Peterson Ch. 2 Exercises: 1, 7 and 8 Team Formation - Intro. Feasibility Analysis Template
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3 |
17 March |
Business models and Feasibility Analysis Scarborough Ch 3
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Team Workshop - Intro. Feasibility Analysis Template |
4 |
24 March |
Writing a Business Plan Scarborough Ch 4 |
Group Assessment (A1) Feasibility Report (6-10 pages) (Pass/Fail) Due Friday 24th March (In Class) |
5 |
31 March |
Unique Marketing Issues Scarborough Ch 8 |
Class Discussion & Case Analysis Team Workshop - Project Consultation |
6 |
7 April |
Pricing Scarborough Ch 10 |
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7 | 14 April |
Legal Foundation and Building a New-Venture Team – Scarborough Ch 5 & Ch 16 |
Class Discussion & Case Analysis Team Workshop - Project Consultation |
Semester Break 17th to 30th April | |||
8 |
5 May |
Modes of Entry into Business Franchising Scarborough Ch 6 Buying an Existing business Scarborough Ch 7 |
A1 (Group) Full Feasibility Analysis/Business Plan Report Due Friday 5 May (In class & Turnitin) (25%) |
9 |
12 May |
Getting Funding or Financing Scarborough Ch 13 |
Class Discussion (Australian) Case Study – Flipsters http://www.youtube.com/watch?v=k--RomhROyQ&feature=related http://www.youtube.com/watch?v=AAuYyrKZcj4&feature=related http://www.youtube.com/watch?v=VQ8Izhon4zc&feature=related
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10 |
19 May |
Potential Guest Lecturer - The Pitch to Investors
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Class Discussion & Case Analysis Workshop - Pitch Consultation |
11 |
26 May |
Preparing For and Evaluating the Challenges of Growth and Strategies for Firm Growth |
A1 Individual Pitch Presentations Start (25%) |
12 | 2 June | Intellectual Property | A1 Individual Pitch Presentations End |
13 |
9 June |
End of Session Review |
A2 Case Analysis In Class (50%) |
Macquarie University policies and procedures are accessible from Policy Central. Students should be aware of the following policies in particular with regard to Learning and Teaching:
Academic Honesty Policy http://mq.edu.au/policy/docs/academic_honesty/policy.html
Assessment Policy http://mq.edu.au/policy/docs/assessment/policy_2016.html
Grade Appeal Policy http://mq.edu.au/policy/docs/gradeappeal/policy.html
Complaint Management Procedure for Students and Members of the Public http://www.mq.edu.au/policy/docs/complaint_management/procedure.html
Disruption to Studies Policy (in effect until Dec 4th, 2017): http://www.mq.edu.au/policy/docs/disruption_studies/policy.html
Special Consideration Policy (in effect from Dec 4th, 2017): https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policies/special-consideration
In addition, a number of other policies can be found in the Learning and Teaching Category of Policy Central.
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/support/student_conduct/
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
TO PASS THIS UNIT : ASSESSMENTS: In order to pass this course students
must attempt ALL assessment tasks and achieve at least a 50% mark overall.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
The unit introduces prominent theories in the disciplines of Business Strategy and Entrepreneurial thinking and offers students opportunities to apply the disciplinary knowledge in the context of a challenging (global) business environment. The sustainability context: The unit introduces well-established theories and opportunities to explore corporate governance and business ethics that have important implications for entrepreneurial behavior and societal sustainability.
Both the Business Plan and Case Study assessments require students to conduct original research which involves the collection and analysis of information from a wide range of sources including academic journals, business magazines, newspapers and other media outlets.