The in class activities gives all students the opportunity to share their theoretical knowledge on marketing research methods and experiences in conducting market research. Further, the activities will enable students to more successfully manage their research project, identify any pitfalls early-on, and address them as quickly as possible. In the class we will undertake different activities that help you deepen your learning. Overall, the assessment of in class activities is broken down into three specific groups of tasks. These activities include:

• Task 1: In class marketing research project progress updates (10  out of 25 Marks):

Groups have to report the progress on their marketing research project to the class on a fortnightly basis. Groups will be selected randomly to report on their progress on their marketing research project for five minutes (maximum). At the end of the class, the groups selected to update the class have to submit their progress in dot point format to the lecturer (around 150 words).  The document outlining your update should be prepared prior to attending the class.

Anytime your group is called upon and you are not present in the class with your group, you will lose 10% of the total mark for the research progress update. Updating the class on your marketing research project progress helps you to learn from your peers in the class. The total mark for this part is the average of the updates your group gives to the class. The update should be meaningful and encompasses the activities each group member undertook to progress the marketing research project.

• Task 2: In class feedback on group presentations (5 out of 25 Marks)

During Weeks 5 and 6, we will have class presentations. You will be required to provide feedback to your peers’ on their presentation. You will work in a group and take notes of your feedback in dot points during the presentation and discuss it with the presenting group. Feedback should be based on marketing research principals and be constructive. At the end of the class you hand in your notes to the lecturer (around 150 words). If your group is assigned this activity and you are not present in the class, you will lose the total mark for this activity.

• Task 3 In class discussion questions & exercises (10 out of 25 Marks)

Each week you will find activities listed on iLearn. As part of the class activities you prepare for these activities for the class discussion. Prepare these activities and bring your notes (handwritten or printed) to the class. You will be selected randomly in the class to present your solutions to the class. The solution should be accurate and based on marketing research principles. You may be called upon to contribute to discussions several times. The total mark for this assignment is the average number of times that you are selected to contribute.

More information and supplementary documents will be located on iLearn and discussed in class.

The marking rubric will be on iLearn.

You will work in groups of 4 to 5. Groups should be formed by the end of week 1. Groups should provide a list of members (names and contact details) to the lecturer prior to the class in week 2.  The lecturer will provide three scenarios and your group has to select one of them and write the marketing research project proposal.  You take the view as if you are preparing a written marketing research proposal for a potential client.  This assignment helps students to apply marketing research principles and practices to design and implement a marketing research project. This assignment involves two tasks:

• Task 1: Research proposal Group oral presentation (10 out of 40 Marks):

Group members have to work together and provide the first draft of their proposal and present it to the review group seen as a potential client. The draft research proposal will be discussed with your review group (a group of fellow students) in the class in week 5 and 6. Each group has to prepare a set of Power Points (4-5 slides). Each group has 10 minutes to present their proposal and 5 minutes for questions and answers at the conclusion of the presentation. These times are firm and groups will be stopped when their allocated time has finished. All group members have to contribute to the presentation. Inactive and uninvolved members in the group will lose marks for the oral presentation.

• Task 2: Marketing research project individual write up (30 out of 40 Marks):

Groups have to consider the feedback they received from peer review group (client) and improve the proposal. While you work on this assignment as a group, you have to write it individually.  The word length for marketing research project is 2000 words +/- 10%. The write up of the marketing research project contains two parts. The first part is the write up version of the proposal your group presented orally and its length is 1500 words +/-10%. For the second part of the project, groups are required to undertake a qualitative research phase such as in-depth interviews (2-3 interviewees) or focus groups (1-2) to gain a more in depth understanding of the research problem and issues. Each group member is required to provide an individual report on the findings from part. The word length for the qualitative part is a maximum of 500 words +/- 10%. Based on the findings of the qualitative research students should review the relevant literature and develop a questionnaire. Completion time for the questionnaires should be a maximum of 5 minutes. The due date for the task 2 of assessment 2 is 11:55pm, Friday 5^th of May (week 8).

More information on the research project and supplementary documents will be located on iLearn and discussed in the class.

Marking criteria will be on iLearn.

You are not required to submit a hard copy of the report.

This assessment intends to elevate your ability to make sense of data and solve marketing problems and support marketing decision making. You have to work individually and prepare a comprehensive report on the findings of your data analysis, interpret the result, and suggest some solutions that resolves marketing problems. You have to identify and apply appropriate analytical strategies to address a set of research questions (or problems) a manager of a firm (here the lecturer) has developed.  The data for this task will be supplied by the lecturer. The word length for “data analysis report and recommendation” is 1500 words +/- 10%.  You are required to present your marketing research report in a manner suitable to those who do not have a background in statistics. You should submit your report to Turnitin on iLearn by 11:55 pm, Friday 9^th of June.

More information and data set and research questions (research problem) will be provided on iLearn and discussed in the class. 

Marking criteria will be on iLearn.

You are not required to submit a hard copy of the report.