Students are required to choose an Australian company (preferably SME) and develop an International Marketing Plan (IMP) for that company to enter a new overseas market. So, the selected company should not have a presence in the selected overseas market.

Beginning at Week 2, students will start work on various components of their international marketing plan and continue throughout the session.

Please note that this is an individually assessed assignment and that each student is responsible for developing their own, independent International Marketing Plan (IMP). Under no circumstances should Team members share the same information when developing their individual IMP as Turnitin will pick up any shared information and as a consequence, marks will be deducted from all reports sharing the same information.

Detailed assessment guide including submission details and marking criteria will be available on iLearn

Submission:

All IMPs must be submitted via Turnitin on iLearn. The final individually researched, analysed and written product (i.e. international marketing plan) is due no later than 5 pm Wednesday  31 October 2018. The IMP should take a report format and amount to 5,000 to 6,000 words.

Penalties:

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for special consideration is made and approved. No submission will be accepted after solutions have been posted. 

This assessment task requires students to individually reflect on the Weekly Activities undertaken in teams, and to document their learning in (1) an individual reflection essay of up to 1,000 words and (2) a reflective journal. You must research, analyse and apply academic journals on teams to develop your knowledge of teamwork and support your reflections.

Please refer to the marking rubric for this assessment on iLearn, for guidance.

Submission:

The individual reflection must be submitted via Turnitin on iLearn, no later than 5 pm Wednesday 3 October 2018. The reflection essay should be no more than 1,500 words and include your weekly reflective journal.

Penalties:

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Special Consideration is made and approved.

Students are expected to participate in weekly class activities and to engage in team activities.

One class activity will be an analysis of an ethics business case study. Students will be required to work in teams (the size of the teams will be dependant on the number of students in each class) on this case study and they will be assessed via:

1) In-class presentation (individual mark): 15%

2) Written document (team mark): 15%

Please refer to the marking rubric for this assessment on iLearn, for guidance.

Submissions:

Presentation - In-class, during the team's allocated week.

Written - Via Turnitin, by 5pm of the day of the team's presentation. 

Penalties:

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Special Consideration is made and approved. No submission will be accepted after solutions have been posted.