In class activities gives you the opportunity to share  knowledge on marketing research methods and experiences in conducting market research. Further, the activities will enable you to more successfully manage your research project, identify any pitfalls early-on, and address them as quickly as possible. In the class we will undertake different activities that help you deepen your learning. Overall, the assessment of in class activities is broken down into three specific tasks. These activities include:

• Task 1: In class marketing research project progress outline (5 out of 30 Marks):

Groups have to outline the steps, activities, and deadlines for each activity that they will undertake to prepare their research proposal by week 4 in dot point format (around 200 words). You have to submit your research project progress outline to the allocated dropbox on iLearn before coming to the seminar in week 4. To meet this deadline, you have to find your group member in week one to give yourself enough time to prepare the outline and the market research project. In week 4, some groups will be selected randomly to discuss their research project progress outline for five minutes (maximum). If your group is called upon and you are not present in the class with your group, you will lose 10% of the total mark for the research progress outline. Outlining steps in your marketing research project progress helps you manage your time and identify necessary activities you have to undertake to prepare your research proposal.  More information will be provided on iLearn.

• Task 2: quizzes (10 out of 30 Marks):

​During the semester online quizzes will be randomly undertaken. There is no specified due date for these quizzes and you have to check iLearn regularly (e.g., multiple times weekly) to ensure you do not miss these quizzes. Each quiz contains 10-question including multiple choices, short answer questions, true or false, etc. You have only 10 minutes to complete each quiz. These quizzes will be live on each Monday until the seminars starts (at the seminar start time they will be closed off). Quizzes are on the topic for that specific week. Given that this unit is seminar based, quizzes help you to complete readings for that week before coming to the seminar. If you miss any of these quizzes, you will receive zero for that week. When the quiz is closed, it will not be opened again. This section forms 10 marks of the total mark for assessment 1. This mark is equally distributed among all quizzes.

• Task 3: In class discussion questions & exercises (15 out of 30 Marks)

​Each week you will find activities listed on iLearn. You have to prepare your answers to these activities and upload them to the forum/discussion section on iLearn for each specific week before coming to weekly seminars. This activity helps you to prepare yourself for the class discussion. You will be selected randomly in the seminar/lab to present your solutions to the class. The solution should be accurate and based on marketing research principles. You may be called upon to contribute to discussions several times and you are marked only for the week you present your solutions to the class. If you are not in the class and your name is called, you will lose the mark for the activity in that week. If you do not upload your answers to the discussion forum, you will lose 10% of the total mark you are awarded for that week. For statistics part of the unit, you will do these activities in the computer lab and you have to upload your answers on forums prepared on iLearn before the lab session is finished. If you do not upload your answers to discussion forum or upload your answers after lab time, you will lose the mark for that activity. The total mark for this assignment is the average number of times that you undertake these activities in the class.

More information and supplementary documents will be placed on iLearn and discussed in class. No extensions will be granted, except for cases in which an application for Special Consideration is made and approved.

You will work in groups of 2. Groups should be formed by the end of week 1. Finding a group is your responsibility. Groups should provide the names of members (names and contact details) to the lecturer prior to the class in week 2.  You have to carefully select your group member. You cannot change your group after week 2. The lecturer will provide scenarios and your group has to select only one and write a marketing research project proposal.  You take the view preparing a written marketing research proposal for a potential client. The word length for marketing research project is 2500 words +/- 10%. This assignment helps you to apply marketing research principles and practices to design and implement the marketing research project. You should submit your proposal to Turnitin on iLearn by 11:55 pm, Friday 4^th of May.

More information on the research project and supplementary documents will be placed on iLearn and discussed in the class. Marking criteria will be on iLearn.

You are not required to submit a hard copy of the report.

No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Special Consideration is made and approved.

This assessment intends to elevate your ability to make sense of data and solve marketing problems and support marketing decision making. You have to work individually and prepare a comprehensive report on the findings of your data analysis, interpret the results, and suggest some solutions that resolves identified marketing problems. You have to identify and apply appropriate analytical strategies to address a set of research questions (or problems) a manager of a firm (here the lecturer) has developed.  The data for this task will be supplied by the lecturer. The word length for the “data analysis and report ” is 2000 words +/- 10%.  You are required to present your data analysis and report in a manner suitable to those who do not have a background in statistics. You should submit your analysis and report to Turnitin on iLearn by 11:55 pm, Friday 8^th of June.

More information and the data set and research questions (research problem) will be provided on iLearn and discussed in the class.  Marking criteria will be on iLearn.

You are not required to submit a hard copy of the report.

No extensions will be granted. There will be a deduction of 10% of the total marks awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 20% penalty). This penalty does not apply for cases in which an application for Special Consideration is made and approved.