Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convener
Qin Guo
Contact via email
Room 158, 10 HA (Y3A)
Tuesday 9am - 5 pm
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
Admission to MIntComm or MIntRel or MIntCommMIntRel or MIntBusMIntComm or MEnv or MCreIndMMedia or MPlan or MSusDev
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit studies communication theories and strategies for development and social changes in an interdisciplinary approach. Drawing on theories of communication, human motivation, media and cultural studies, we will critically discuss concepts and theories of development, communication and development communication; strategic communication (community and participatory media and communication, integrated marketing communications); and practical issues of development communication and communication for social change (media freedom and ethics, community responsiveness and empowerment). Theory and practice will converge in critiques on development communication cases in various social, political and cultural contexts and designing communication campaign for social change.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
All assignments of this unit are aligned to the standards outlined in the Macquarie University Assessment Policy (https://staff.mq.edu.au/work/strategy-planning-and-governance/university- policies-and-procedures/policies/assessment). Marking rubric for each of the assignments is available on the iLearn. Students are expected to read the rubric before working on the assignment.
Name | Weighting | Hurdle | Due |
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Participation | 10% | No | Week 1 - Week 13 |
Weekly Seminar | 10% | No | Week 3 - Week 9 |
Research Paper | 40% | No | Week 7 Tue (11 Sep) |
Final Project | 40% | No | Week 11 Tue (23 Oct) |
Due: Week 1 - Week 13
Weighting: 10%
Requirement
Students are expected to participate actively in learning and teaching activities. Marks will be awarded for engagement in class discussions and general contributions to the learning process.
As participation is an assessed task that involves the process of learning and is linked to and underpins the unit Learning Outcomes, you will need to apply for Special Consideration to cover any missed lecture or tutorial.
Participation will be assessed using the following criteria:
Due: Week 3 - Week 9
Weighting: 10%
Requirement
Students will work in groups to complete this assignment. Each week, one group of students will convene discussion on the topic of the week. Student performance will be assessed in terms of preparation for the topic, teamwork, and leadership skill as demonstrated in facilitating the discussions and motivate participation of the whole class.
The assessment of the seminar includes individual assessment (6 marks) and team assessment (4 marks).
Individual assessment criteria:
Team assessment criteria:
Demonstrated efficiency of teamwork and time management capacity during the presentation (4 marks).
Due: Week 7 Tue (11 Sep)
Weighting: 40%
Topic of the paper: The Role of Media in Communication for Social Change – a case study of XXXX (insert the name of the selected project of communication for social change).
The word limit for the research paper is 3000 words, with a 10% leniency.
The task of this assignment is to apply the concepts and theories taught in this unit to analyse and critique the role of media in a project of communication for social change. The selected project must be real and information about the project must be published.
You are expected to demonstrate knowledge and understanding of the concepts and theories taught in this unit and capability of critical thinking to analyse and articulate these concepts and the relations between these concepts in real and practical contexts of the selected case. The work should be written and presented properly (accurate grammar, punctuation and spelling and proper structure). Additional references are expected, although there is no limitation of the numbers of the additional references. Both quality and quantity of the references will be considered. All source material used in the work should be referenced properly using Harvard referencing style.
The research paper will be assessed using the following criteria:
The recommended structure of this assignment is:
Electronic submission via Turnitin on the iLearn by 5pm on the due date. Late submission will incur a penalty.
Due: Week 11 Tue (23 Oct)
Weighting: 40%
Requirements
Working in groups, students are required to select a specific issue of concern in a real society/ community and design a proposal of development communication project to address the issue. As a group of communication experts you are required to present your proposal to a selection committee who will determine the funding for the project. Your aim is to convince the committee that your project is significant, feasible and worth the support.
Students are required to work in groups for the final project. The final project will be assessed based on individual performance (30 marks) and team performance (10 marks), including:
Works to be submitted include: presentation of the project, presentation note, teammate evaluation.
Presentation
The presentation should cover the following:
Presentation Note
Each student is required to prepare a 1000-word presentation note, which clearly identifies the main points of your part of the presentation, and a brief statement of your contribution to the group project.
Submit the presentation note via Turnitin by 5 pm on the due date. Late submission will incur mark penalty.
Teammate evaluation
Recommend a mark for each of your teammates based on their performance during the preparation of the final project. Please use the Teammate Evaluation Form and Rubric, available on the iLearn, for the teammate evaluation. Submit the hard-copy of the Teammate Evaluation Form to your tutor on the day of your presentation.
Assessment criteria
The final project will be assessed using the following criteria:
The unit will be delivered on campus in forms of lectures and tutorials. Students are expected to complete the reading and reflect on the reading questions of the week before attending the lecture and tutorial. All required reading materials are available in the Reader of ICOM814.
Students are expected to make use of material and information available in the library, on the internet and other published resources to enrich their study experiences.
Session 1 Introduction
Reading:
Culture, Media and Communication
Reading:
Thinking:
Reflect on the different views of the media. What is what roles can media play in a society? What are the factors that can affect the effects of media?
Development and Development Communication
What is development?
What is development communication?
Mass Media Strategy and Case Study
Small Media and Community Development
1. What are the strengths of the Rural Newspaper Forum? What are the weaknesses?
2. Should radio still be considered as an important medium for development communication? Why?
Session 6
Participatory Communication and Case Study
Achievement Motivation theory and DevCom
(pp155-172)
2. A Theory of Achievement Motivation in Human Motivation (pp180-202)
(These strategies are discussed in page 165 of the first reading material.)
Integrated Marketing Communications
Media Freedom and Ethics
Public Sphere and Public Journalism
Final Project Research and Presentation
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will demonstrate a high standard of discernment and common sense in their professional and personal judgment. They will have the ability to make informed choices and decisions that reflect both the nature of their professional work and their personal perspectives.
This graduate capability is supported by:
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
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This graduate capability is supported by: