You should refer to the various documents, including marking rubrics and all information on iLearn. It is each student's responsibility to check iLearn on a regular basis.

Please note that students are expected to complete all assessment tasks for this subject. Successful completion of this unit requires the student to achieve an overall mark of at least 50% in total in the assessment tasks offered.

Classes 

• There are 3 hours of face-to-face teaching per week for each student consisting of a 1 x 2 hour lecture and 1 x 1 hour tutorial. 
• The timetable for classes can be found on the University web site at: http://www.timetables.mq.edu.au/  
• Students are required to form into groups in Week 2 of semester.  It is therefore important that, once you are enrolled in a tutorial, you should remain in that particular tutorial, as changing would be disruptive to your fellow students, both those in the tutorial you have left and those in the tutorial you aim to join any time after Week 2.
• Attendance will be taken in the tutorials.
•  If you are not able to attend a tutorial class when an assessment is due you must apply for Special Consideration (though the official channel),without incurring a penalty. 
• Students are expected to arrive on time, and not leave until the class ends.
• If you have a recurring problem that makes you late, or forces you to leave early, please have the courtesy to discuss this with your lecturer/tutor.
• Mobile phone must be turned OFF and not simply set to ‘silent’.
• Students who disturb or are disruptive in lectures and/or tutorial class will be asked to leave

Required and Recommended Texts and/or Materials

Prescribed text:

Fletcher and Crawford (2017). International Marketing : An Asia Pacific Perspective (7th Edition). Pearson. You can purchase an e-book directly from the publisher for a lower price via this link: http://www.pearson.com.au/9781488611179

Please note that you will need to buy this textbook for the following reasons:

• The lecture slides on iLearn are based on the textbook. The slides used in Lectures are fundamentally based on these same lecture slides, although additional material (information, links, video clips, etc.) have frequently been added.
• The weekly activities are only available from the textbook

Recommended text:

Kotabe, Marshall, Ang, Griffiths, Voola, Roberts and Helsen (2014). International Marketing, 4th Asia-Pacific Edition, Wiley.

Unit Web Page

Please note that the unit’s logon iLearn address is: http://ilearn.mq.edu.au

Please check this site each week for lecture slides (available for downloading and printing).  In addition, other notes, documents and Announcements may be posted on the site from time to time.  It is incumbent upon each student to regularly check iLearn (i.e. at least once a week).

You must upload your group documents through the appropriate Turnitin link as directed in your tutorial.  IT IS YOUR RESPONSIBILITY TO ENSURE THAT YOU SUBMIT YOUR ASSIGNMENTS TO THE CORRECT TURNITIN LINK - UNDER YOUR CORRECT TUTOR'S NAME, ON THE CORRECT DATE.  Failure to do so will result in a loss of marks. 

Learning and Teaching Activities

• Presentation of this Unit involves lectures and tutorials and student presentations. Emphasis is placed on student participation via weekly activities.

• The number of assessment tasks has changed from three, to two.
•  There are now weekly activities involving every student. 
• The final exam has changed from 2 hours, to 3.

• Research & Practice

This unit gives students opportunities to conduct their own research in the weekly activities. This in turn provides students with scholarly skills which will benefit them in current and future studies and in their future careers.

You must ensure that your research articles are (a) relevant to the topic/marketing concept being studied and (b) are peer-reviewed. To check eligibility, check the journal name through Ulrich's database. Please ensure that your journal articles are a minimum of 12 pages long and are preferably no older than five years old (since publication). Relevant journals include, but are not limited to, the following:

Journal of International Marketing

Journal of Global Marketing

International Journal of Research in Marketing

International Review of Management and Marketing

International Marketing Review

Journal of Macromarketing

Journal of Public Policy and Marketing

• Global contexts & Sustainability

This unit provide students with discipline-specific knowledge of marketing concepts, current issues, trends and research in a global environment and in a global context, allowing them to develop, analyse, justify and evaluate market entry and longer term marketing plans for foreign markets. 

Based on the analysis of macro and micro environmental factors that influence designated foreign market segments, this unit develop students' skills in the understanding and development of sustainable marketing strategies including the marketing mix elements, that can be used in a global setting.