This assessment is for group of 4 to 5 students. It is vital that groups are formed in Week 2 (each group must have at least one ‘local’ student and at least one ‘international’ student). Unless approved by the Unit Convenor, individual submission will NOT be accepted and marked.

This assessment consists of two reports: Environmental Analysis (20%) and Marketing Plan (20%). In essence, the two reports, when put together, form the nucleus of a Marketing Plan. Each group will select a product (or service) concept and a country/region of activity. The product must belong to an Australian owned organisation, which is ideally consumer facing (B2C), already competes in the domestic Australian market and is attracted by the opportunity to grow by launching its offering into overseas markets. The organisation must be small to medium in size, not an established large multinational. Students are expected to use charts, diagrams, and point form where possible, and not to pad out the reports. Please refer to the marking rubric for this assessment on iLearn, for guidance.

Although this is a group assessment and you will be marked on group cohesion and collaboration (as per the Learning Outcome), each group member must include their name next to the heading of the section they have developed. Please note that where there is disparity in the quality of research and analysis between students in the group, different marks will be allocated, based on group members’ peer evaluations. To that end, whilst the group should ensure that the project flows logically, NO group member is expected to carry any of the other group members by doing any of their work for them. Each group member must complete a "peer evaluation form" for each report and submit it to their tutor on the day of their tutorial for the week following the submission, by Week 8 (for Environmental Analysis) and Week 12 (for Marketing Plan). The Unit Convenor has the final say in all group mark adjustments.

Environmental Analysis: 20% (10% group + 10% individual) – due by Week 7 Saturday (14 April) 11:59pm

Drawing on your understanding of the relevant global marketing issues, assume you are responsible for the marketing of a product to a foreign market and undertake an in-depth and extensive environmental analysis, the task is to consider the organisation's reasons for going overseas and examine key environmental factors that impact decision-making in its entry to the selected foreign market. To ensure you only focus on relevant areas, conduct your analysis in the context of the impact the environmental factors will have on key areas of your marketing strategy (e.g., segmentation, targeting and positioning strategies, and the 4p’s). If an environmental issue does not impact on any of these areas, it is irrelevant and therefore should not be included in your analysis. Please ensure that you supplement these areas with a rich variety of relevant academically referred sources plus industry and government reports, websites and newspaper articles, dating no further back than 2000. The word limit for Environmental Analysis is 3000 words, excluding Title Page, Table of Contents, References List and any Tables/Figures, etc. The 10% individual component is based on the group members' peer evaluations.

Marketing Plan: 20% (10% group + 10% individual) – due by Week 11 Saturday (26 May) 11:59pm

Marketing Plan follows on from Environmental Analysis and is designed to be equally practical so that you will learn how to apply International Marketing theories in your workplace. In Environmental Analysis, you undertook the groundwork for a sound marketing plan. You will then complete the Marketing Plan based on your understanding of the current global marketing issues. Again, you need to support your findings from detailed research by drawing on a variety of other sources including academic journal articles, industry and government reports, websites and newspaper articles, dating no further back than 2000. The word limit for Marketing Plan is 3000 words, excluding Title Page, Table of Contents, References List and any Tables/Figures, etc. The 10% individual component is based on the group members' peer evaluations. 

Submission

Submit both reports through the Turnitin link on iLearn, no hard copies or soft copies via email, will be accepted. The documents MUST be in Microsoft Word format, submissions in other formats will NOT be marked. You must submit by the due dates as specified above. 

Penalties

No extensions will be granted. Late projects will incur a 10% penalty per 24-hour period that they are late, including Saturdays and Sundays. Penalties do not apply when an application for Special Consideration is made and approved. Late penalty applies to the revised deadline if an application for Special Consideration is made and approved. 

This assessment is for group of 4 to 5 students. It consists of a 10% presentation component only. Unless approved by the Unit Convenor, individual completion of the presentation will NOT be permitted and marked.

This assessment provides the opportunity for students to critique and analyse an assigned case study. The presentation must be based on a minimum of 2 peer-reviewed academic articles (published later than 2000) per each group member. Each group member must clearly state the section that they are responsible for, and list the academic journal articles under each student's name and SID in the References list. The quality of presentation will be individually marked. Where there is a difference in the number and quality of academic articles and analysis and application, students will be awarded a different mark accordingly. Groups must hand in a hard copy of their Powerpoint slides (with each group member's individual contribution clearly stated) to the tutor, before they begin the presentation.

Each group will have a maximum of 40 minutes to present their case study, including class discussion based on Q&As from the rest of the class. Timing for each group member will be strictly monitored by the tutor. For example, if there are five members in the group, then each group member will have exactly 8 minutes maximum to present, including their class discussion/involvement. Anyone going over the 8 minute limit will be asked to terminate their presentation on the spot.

Most case studies have at least four questions. Where there are more group members than there are case study questions, for example, if there are five students, one should be responsible for the Introduction and the Conclusion (they must be backed up with academic article research - a minimum of two per student). In order to generate class discussion, each student in the group should ask question(s) to the rest of the class, at the end of their individual part of the presentation. This must strictly be contained within the time limit for each presenting student. Refer to the case study presentation rubrics. Rubrics for the presentation is available on iLearn.

Penalties 

No extensions will be granted. Students submitting after the due time on the due day (i.e. after the start of their registered tutorial), will incur a 10% penalty per 24-hour period that they are late, including Saturdays and Sundays. Penalties do not apply when an application for Special Consideration is made and approved. If the revised extended Deadline is not met, late penalties apply.

This is individual assessment of participation which will be assessed throughout the semester.

Students are expected to contribute to discussions during class (both in lectures and tutorials). These opportunities should be used to share ideas and engage actively in peer-to-peer conversations on global marketing issues. For tutorials where there is a case study presentation, as each presenting group will be allocated a mark for generating class discussion for their case study, it is a requirement that each non-presenting student should submit a question for the case study group and a suggested answer to that question, based on a minimum of 2 peer-reviewed academic journal articles (published later than 2000) related to the global marketing topic for that week. Hint: The global marketing topic is related to the chapter/s that the case study is related to - refer to the Elaboration of Assessments document on iLearn for the schedule of case studies - when they are due and which chapter they related to for your Q&A.

For tutorials where there is no case study presentation, participation will be assessed on the extent to which a student actively participates in tutorial class discussions.

Submission

You must bring along a printout of your Q&A and two related peer-reviewed academic journal article to tutorials every week there is a case study presentation. You will be given a strict 15 minute limit to develop a question and suggested answer. At the end of each tutorial where there is a case study presentation, your tutor will collect your tutorial work. Please note that if you do not bring your academic article(s) to class related to that week, then you will receive zero. No extensions or exceptions will be given. Handwritten submissions and soft copies will NOT be accepted and marked. 

The final examination is included as an assessment task for this unit to provide assurance that the student has attained the knowledge and skills assessed by the exam. The exam will be held during the University's formal examination period. Please note it is a strict requirement of Macquarie University that students are available for the entire duration of the session they are enrolled in, which includes the scheduled and supplementary examination period. Under not circumstances will approval be given for students who have made other arrangements including for travel, any time during the entire period of the session - i.e. the session DOES NOT finish in Week 12 or at the end of the formal examination period (if you have approval to sit the supplementary exam). Each student is responsible for checking the Macquarie University Final Examination Timetable, as any misreading of the final exam timetable is not acceptable for the granting of a supplementary exam.

Information on the format of the final examination will be provided in Week 12.