Classes

This unit in Semester 2 is taught in normal mode over 13 weeks. There is a 2 hour lecture each week plus 13 one-hour tutorials held every week. Please note that tutorials will be held in week 1 for this unit. Lecture notes will be available on iLearn a week before the lecture. Please note that they are only a summary of the 2 hour lecture usually in bullet point format. The lecture delivered by the Unit Convenor will also recorded on Echo360.

The timetable for classes can be found on the University web site

at:  http://www.timetables.mq.edu.au/ The maximum size for each tutorial is 30 students. Once allocated to a class a student  will not be able to change unless there are places in another class or someone in the other class is willing to swap. In this event, the onus is on students to agree and arrange the swap.

Unit Structure

This unit will be conducted in a weekly two hour lecture and weekly one hour tutorial format.

Tutorial Sessions

Tutorials/Group sessions in this course are conducted each week commencing in Teaching Week 1. Class sizes are limited.

You must sign on for your preferred session electronically. Once you are included in a tutorial, you MUST only attend that tutorial each week. Changes will not be permitted after the end of Week 2.

Changes must be formalised via the E-Student enrolment site. Attendance will be taken in class each week.

Required Textbook

The textbook to accompany this unit is: Elliott, G., Rundle-Thiele, S., Waller, D.,  Smith, S., Eades, L., and Bentrott, I. (2018), "Marketing" 4th Ed, John Wiley and Sons Ltd, Australia

You can buy this book from the Co-Op Bookshop on campus, either stand alone or bundled. Bundling options provide additional resources to help in your university work. Both hard copy and e-book are acceptable for this unit. The link for e-book and bundling are available through Wiley direct: http://www.wileydirect.com.au/buy/marketing-4th-edition/

•  This unit uses research by Macquarie University researchers

•  This unit uses research from external sources

•  This unit gives you opportunities to conduct your own research

•  This unit gives you practice in applying research findings in your assignments

Writing Skills

Recommended resources:

Burton, L. 2010. An Interactive Approach to Writing Essays and  Research Reports  in

Psychology, John Wiley & Sons, Australia

McMillan, K. & Weyers,  J. 2013.  How to Write for University: Academic Writing for Success, Pearson Education, United Kingdom.

Summers, J. & Smith, B. 2014. Communication Skills Handbook (4th Ed). John Wiley and Sons, Milton.

Technology Used: Unit web page

Please note the unit’s logon iLearn address is:  http://ilearn.mq.edu.au

Here you will find the unit resources, learning materials, important announcements, marking guides, and assessment drop boxes.  It is each student’s responsibility to regularly check iLearn. The lecture in this unit will be recorded using iLearn.

Requirements to Pass the Course Satisfactorily

In order to complete this course satisfactorily you must achieve a total mark of at least 50 out of 100.

Week    Lecture Schedule                               Tutorial Schedule and Tasks

Alterations made to the weighting of assessment tasks to better reflect requirements for each assessment. 

Teaching staff are there to assist you. Please remember that your Tutor is your first port of call for all queries relating to the course content and that you should contact them directly via email. If your query relates to administration please post your question on the iLearn forum under the “Administrative discussion” forum.

There are other specific discussion forums on the iLearn site that you may use to seek assistance from your teachers and the teaching assistant staff of this unit. There are three forums for discussion in which you may post questions. These include:

1.  General Administration Discussion

2.  Assessment Discussion

3.  Tutorial Discussion

All important messages and announcements will be posted on the iLearn site regularly by staff and you must take the time to read these each week.

The iLearn site is a public forum that everyone in the unit is able to access and read. The site can be found at the following link: http://ilearn.mq.edu.au

The lecture in this unit will be recorded using iLearn.

Your teachers receive a very large number emails each day. Before sending an email to teaching staff please - you must check whether the answer to your enquiry is already contained within the unit guide or the iLearn site for the unit. The vast majority of emails from students to teaching staff relate to information that has already been provided. Therefore, you must please carefully read the unit guide and iLearn site forums before sending a query by email. Any emails sent by students must come from your Macquarie University email account. Emails from any other account will not be read.

In order to enable teaching staff to respond to your emails appropriately and in a timely fashion, students are asked to observe basic requirements of professional communication:

Consider what the communication is about:

• Is your question addressed elsewhere (e.g. in the unit guide or on the unit iLearn site)?

• Is it something that is better discussed in person or by telephone? This may be the case

if your query requires a lengthy response or a dialogue in order to address. If so, see

consultation times above and/or schedule an appointment or see your tutor/lecturer in

class.

• Are you addressing your request to the most appropriate person - please note that

teaching staff do not deal with IT or student administration issues?

A guide to eLearning 'Netiquette' is available at:

https://www.mq.edu.au/iLearn/student_info/netiquette.htm

Consultation Hours with the Unit Co-ordinator are noted below:

Global Context and Sustainability

This unit teaches marketing principles that can be applied in a global context. Sustainability issues are included in the Corporate Social Responsibility component of this unit.

In addition to the required textbook for this Unit, you should familiarise yourself with the relevant periodical section of the library. We recommend the following:

• Marketing Magazine
• CMO
• B&T Magazine
• Australasian Journal of Marketing
• Harvard Business Review
• Journal of Strategic Marketing
• Australian Business Monthly
• Business Review Weekly

You can access these resources through the Library home page. Under ‘research’ select search for ‘journals’ and type the name of the journal.

Recommended Research Databases

You should also familiarise yourself with key research databases available for access through the library. Databases recommended for your study in marketing include:

• Ebscohost
• Business Source Premier
• ABS Statistics
• ABS Census of Population and Housing
• Factiva
• IBISWorld
• Marketplace Advantage
• BMI Research
• Passport (Euromonitor)
• Google Scholar (only when logged in via the Macquarie University website)