Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor/Lecturer
Professor Kathryn Millard
Contact via kathryn.millard@mq.edu.au
Y3A 159
To be Advised in Week 1
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
Admission to MCreIndMFJ or MCrMedia or MCrInd or MFJ or MMedia or MCreIndMMedia
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
This unit examines collaborative modes of production and models of entrepreneurship for creative media through critical readings and the study of in-depth case-studies. It considers models from artist-run spaces and studios through to creative industry practices.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Online Submission
All written (reports and reflections) work must be submitted online.
Late Submission
Unless a Special Consideration request has been submitted and approved, (a) a penalty for lateness will apply - two (2) marks out of 100 will be deducted per day for assignments submitted after the due date - and (b) no assignment will be accepted more than seven (7) days (including weekends) after the original submission deadline. No late submissions will be accepted for timed assessments - e.g. quizzes, online tests.
Feedback
Feedback in this course will be provided in the following ways.
Informal
Individual
Formal
Name | Weighting | Hurdle | Due |
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Creative Start-Ups Dossier | 30% | No | 31/8/18 |
Demo Day | 60% | No | 8/10/18 |
Active Participation | 10% | No | Weeks 1-9 |
Due: 31/8/18
Weighting: 30%
Assessment Outline
Please write up your account of the course weekly readings/viewing/exercises in a Creative Start-Ups Dossier from Weeks 1 to 5. Each entry should be approximately 400 words plus annotated links. The Dossier can be submitted as a digital dossier, blog or written report - whatever suits your particular contribution best. Please note that this Assignment will be discussed in Week 1.
Assessment Criteria
For a full assessment rubric, please refer to iLearn.
Students will be provided with examples of relevant assessment tasks in seminars.
Due: 8/10/18
Weighting: 60%
This is a group assignment with an additional individual component.
As a group, make a presentation to the seminar on your idea for a new project, product or service in the field of future journalism or creative media and field questions. Please incorporate support materials ( video trailers, recordings, slides, prototypes) as appropriate.
Individually, please write up a 1000 word account reflecting on your contribution to the group project. What were some of the challenges and opportunities involved in developing your idea and working collaboratively?
Group (30%)
Individual (30%)
For a full assessment rubric, please refer to iLearn.
Students will be provided with examples of relevant assessment tasks in seminars.
Due: Weeks 1-9
Weighting: 10%
Actively contribute to seminars via
Delivery Mode
Day
Seminar Times
Seminars begin in Week 1.
Mondays 2.00-5.00. Weeks 1-7 and 9 of semester. Please check the dates at MQ timetables site https://timetables.mq.edu.au/2017
Please note that there is a public holiday on Monday 1st October and there will be no seminar that week.
Technologies
This unit requires the use of a computer or tablet.
Required Readings and Viewing
Details of required readings and material to be viewed will be available at the iLearn site.
Given the emphasis on creative production, recommended readings will often be in the form of links to key websites or on-line productions and resources. These links will be available at the iLearn site for this unit.
Readings will be available electronically via e-reserve and other materials via links at the unit learn site from the start of semester.
Students are expected to read and view all the required materials before each seminar and be ready to contribute to discussion and activities.
Unit Schedule
This unit examines models of entrepreneurship for creative media. It considers models from artist-run spaces and projects through to creative and media industries' start-ups. We will ask: Is a creative media career a start-up? Is a journalist's career a start-up? How do you kick-start projects? How can careers in the creative arts and media be sustainable? What part does social enterprise play in the arts and media?
Each seminar will include
To follow are the key topics to be covered.
Week 1
Introduction
What do you need to know about creative entrepreneurship as a journalist, blogger, musician, indie filmmaker, recording engineer, creative curator or screenwriter working in the digital economy? What is the ‘start-up’ mindset? How are new projects and ventures launched? How can you develop a sustainable career in your field?
Week 2
The Lean Start-Up
Eric Reiss defines a start-up as ‘an organisation dedicated to creating something new under conditions of extreme uncertainty.’ New creative enterprises are essentially start-ups. What are some of the ways to maximise their success? How could you design an MVP (Minimum Viable Product) for your new venture? What other terminology might we use for a MVP?
How to Get Ideas for Start-Ups
We will look at some thoughts on how you might ideas for new start-ups – projects, products or services. Saras Sarasvathy did extensive research on the practices expert entrepreneurs and came up with an approach she calls effectuation. Paul Graham, one of the founders of the Y Combinator Lab suggests, for example, starting with problems that need solutions. In this seminar, we will discuss these ideas and consider how you might apply them to generating ideas for this semester’s ‘hands on’ project.
Week 4
Collaboration
Across journalism, screen media, music, performance, design and architecture, practitioners are getting together to form self-managed collectives, ateliers or studios to do projects. Some focus on one art form or media. Others cross several media. We will look at some examples. Plus, we will consider the dynamics of collaboration in the creative arts. What are some of the roles that creatives can fulfil in multidisciplinary teams?
Week 5
Rapid Iteration: Prototypes, Demos and Scenarios
Prototyping, experimenting and rapid iteration play a critical role in the development of ideas and products. Failure – when designed to occur early in a process and cheaply – can reveal new options that nearly always lead to better outcomes. We will consider a number of approaches to prototyping and scenario building.
Week 6
Accessing Resources
‘Crowdsourcing’ is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for the specific purposes of an organization. It combines a bottom-up, open, creative process with top-down organizational goals. Creative media has been at the forefront of crowdsourcing, drawing on it to fund films, recordings, productions and new products. What are some other approaches to accessing resources?
Week 7
Beta Day: Work-in-progress on Demo Day presentations
Group work - What are the advantages of telling an engaging story about your new creative venture via a talk, a trailer, a comic strip or words and images? We’ll ask your team to devise a story about your venture.
SEMESTER BREAK AND ONGOING DEVELOPMENT OF TEAM START-UP IDEAS
Week 9
Demo Day
Formal Presentation of student projects and feedback
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Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
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MMCCS Session Re-mark Application http://www.mq.edu.au/pubstatic/public/download/?id=167914
Information is correct at the time of publication
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Our postgraduates will demonstrate a high standard of discernment and common sense in their professional and personal judgment. They will have the ability to make informed choices and decisions that reflect both the nature of their professional work and their personal perspectives.
This graduate capability is supported by:
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
Our postgraduates will be able to communicate effectively and convey their views to different social, cultural, and professional audiences. They will be able to use a variety of technologically supported media to communicate with empathy using a range of written, spoken or visual formats.
This graduate capability is supported by:
Our postgraduates will be ethically aware and capable of confident transformative action in relation to their professional responsibilities and the wider community. They will have a sense of connectedness with others and country and have a sense of mutual obligation. They will be able to appreciate the impact of their professional roles for social justice and inclusion related to national and global issues
This graduate capability is supported by:
In 2018, the course will include additional creative project development exercises in response to positive feedback from students.