Discussion of the assigned questions, exercises and/or cases in class attracts 1% per tutorial for a total of 10 tutorials (out of 12 tutorials) to a maximum of 10%. In class you are required to verbally participate in class discussions by offering a substantive contribution. Your class participation grade will be composed of the quantity and quality of your verbal participation in class in response to the questions, exercises and/or cases. Each tutorial you will receive a score of 1% or 0% between weeks 1 and 5 inclusive.

Attending classes will substantially increase your understanding of the assigned readings and provide you with insight into issues beyond those covered in the readings. It will also give you the opportunity to actively participate in class discussions and obtain a better class participation grade. Note, however, that your mere presence is not sufficient to earn points for class participation. The quantity and, specially, the quality of your contributions to class discussions are also essential.

NB: If you miss one class in which verbal participation was assessed and if you meet the criteria for "Disruption to studies", please apply.

NB: Knowledge of the content in the set questions and knowledge gained from the class discussions will assist with preparing for the exam.

The quiz is a closed book test (no textbook or notes permitted) and will operate under exam conditions.

The quiz is comprehensive covering all materials from Chapter one to Chapter six.

The quiz will be accessible during your registered tutorial class time only on the assigned date. Please ensure you attend the tutorial on December 20, 2018.

Penalties: No extensions will be granted. Students who do not undertake the quiz on the specified date will be awarded a mark of zero for the task. Students who have an approved Special Consideration application will be granted consideration.

Students are required to complete an individual essay during the course. Each student should select one of the essay topics below. 

Topics:

1. Discuss materialism and its relevance to contemporary consumer behaviour. Evaluate the importance of materialistic behaviour to marketers of brands, and explain how it applies to ‘real world’ decision making. Provide example(s) to support your arguments.

2. Discuss luxury consumption and its relevance to contemporary consumer behaviour. Evaluate the importance of luxury consumption to marketers of brands, and explain how it applies to ‘real world’ decision making. Provide example(s) to support your arguments.

You are required to research and discuss this assertion in a scholarly essay.

The essay focuses on analysing and critically examining the literature related to the specified topic. Students are required to analyse, evaluate, and communicate the critical issues associated with the topic and draw an appropriate conclusion from the critical analysis of the literature. You must support your answer with a minimum of 5 high quality journal articles and at least one marketing example. Strict maximum of 2,000 words permitted.

Essays must be submitted online via Turnitin for MKTG203 before 9am, Tuesday January 8, 2019.

• Your soft copy must include all parts of your work including a title Page with full student name (last name in CAPITALS), ID number, tutor name, tutorial day and time, the complete reference list and any appendices.
• Please name your file as follows: Surname_Tutor_Final Essay.doc
• Essay should be formatted in 12 times new roman font, 1.5 line spacing, regular margins, headings in capitals and bold, sub-headings in upper and lower case and bold italics.
• Word limit includes in-text citations, but not title page, sub-headings, reference list or appendices.
• Full Harvard referencing is required (in-text citations and reference list).
• Essays will be marked electronically via GradeMark on Turnitin using iLearn, annotated with comments from the marker. Your grades will be available for viewing in Gradebook via iLearn. An announcement will be made on iLearn when assignments have been marked.
• No extensions will be granted.

Notes:

• Failing to meet the 5 quality journal article minimum will lead to a 10% deduction of marks.
• Make sure to use quality journal articles accessed from top ranking journals listed in unit guide. If in doubt find out the journal ranking, ask your tutor, or pose a question on the general iLearn discussion board.
• Failure to reference or inaccurate referencing will lead to a 10% deduction of marks.
• Exceeding the word limit will lead to a 10% deduction of marks. Markers will stop reading once the 2000 word limit is reached.
• Late submissions will lead to a 10% deduction for each 24 hour period or part thereof (for example, 25 hours late in submission – 20% penalty).
• This penalty does not apply for cases in which an application for disruption of studies is made and approved.

The duration of the exam is 3 hour held during the university’s exam period.

The final exam tests student knowledge of consumer behaviour attained during the semester.

The final exam is comprehensive covering all materials in lectures, tutorials, textbook, and the materials discusses in your individual essay. Your weekly tutorial class discussions will be of benefit in preparing for the exam. The final exam is short essay format. Students must answer four short essay questions worth 40% of the total assessment. 

Failure to take the final exam will result in 0 out of 40 marks. Students who miss the final exam due to illness will need to lodge an online Special Consideration application with supporting documentation in order to be considered for a supplementary final exam.