Due: Week 5, Monday, March 26, 5pm, via Turnitin

Choose an artist or a creative project as a case study:

For this case study, you must identify and analyse an artist, an artistic work or a creative project within the contemporary arts and entertainment industries. The analysis should define and discuss what is creative about the artist or the project you have chosen while utilising academic discourse and literature to justify your analysis. Discuss the creative processes used within the case and pinpoint its aims and outcomes. Consider and include existing theoretical concepts about creativity when analysing the creative case you choose. Additionally, research and include industry related information in your case study. Compare, analyse and discuss the creative concepts that were effective, or ineffective, and support your analysis and discussion by providing relevant sources and references. Ensure that you reference sources correctly in APA format. Maximum of 1200 words (including references, at least two of which need to be academic sources)

For ideas on what to conduct a case study on:

• An event, such as a music or film festival
• A gallery opening
• A performance
• A collection of published / released works, such as a music album or written work

For an example of a case study, see:

Preece, C., Kerrigan, F., O’Reilly, D., (2016). Framing the work: The composition of value in the visual arts. European Journal of Marketing, 50(7-8), 1377-1398.

Assessment criteria:

• Demonstrated ability to analyse and discuss a creative case study 
• Demonstrate an ability evaluate your chosen case study concerning the ways in which the arts and entertainment industries function and are framed
• Demonstrate an ability to form reasoned arguments and a conclusion
• Cited sources using APA referencing
• Clarity of expression in line with expected academic standards

Process and pitch: Collaborate to plan a creative, group project and pitch your project in a professional, industry specific and creative way

In this group assessment, you will collaborate with others to think of a creative project within the arts and entertainment industries. You will then work together to design and plan a pitch based on the themes and criteria below. Your pitch must capture and engage others through collaboratively inspired ideas and innovative, creative processes. It must also convey how your creative project relates to industry in a local, national or international context. Your group must choose one of, or a variation of, the following themes:

• An event
• A performance
• An artistic collection of work (such as a music album or collection of artworks)
• A recorded work (such as a music video or film)
• A written work (such as a book or a collection of poetry)

Once you have chosen a theme, you must work together to develop a creative and interesting creative project. You will not be performing or conducting the project; simply 'pitching' it. Students will be grouped for this assessment and groups will be allocated a specific 'pitch deadline' as a due date. Your group (and each individual member of your group) will be asked to briefly discuss your project and individual roles during the Week 7 seminar. There are different components to this assessment. Please plan and manage your time appropriately in order to submit all components:

• Project pitch (Group presentation 'pitch' will be held during allocated times within seminars in Week 9 - May 7, Week 10 - May 14, or Week 11 - May 21. Your pitch script must be submitted via Turnitin by 5pm of your pitch date): You will pitch your project idea or creative exegesis with your group in a professional, industry relevant and creative way. Your pitch must highlight what is creative about your group project, how it engages individual creativity. Your pitch must include the idea itself (and how it was generated), the creative processes required to execute the idea, the industry and related strategies you will use to market the idea and the desired outcome. Discuss who your target audience might be and who you are pitching to (for example, a grant application, a funding panel or a record label). Consider your audience, the immediate arts and entertainment industries and its potential for community and/or global interaction. Each member of your group must also individually present their own contribution to the project. Your pitch must adhere to the following 'brief':
  • One minute group introduction; Up to two minutes for each individual section; One minute group conclusion
  • A script of your presentation must be submitted via Turnitin by 5pm of your pitch date
  • You must include academic references and sources in your presentation and script

• Individual process reflection (Process reflections are due on the Friday, 5pm, after your group pitch, via Turnitin. Week 9 - May 11, Week 10 - May 18, or Week 11 - May 25): Reflect on your group project progressively throughout the session (approximately 700 words)  and on the final pitch (approximately 300 words) you presented. Discuss the process, planning and actions that your group used. Incorporate seminar content and any relevant literature in your discussion. Describe how you contributed to the group process and construct your reflection progressively (for example, start writing notes and reflections early in the process and add to these each week). Your reflection must also discuss the outcome of your pitch and include your thoughts on how it was conducted, what went well and what can be improved. Finally, consider how the group project relates to you as an individual and to your own career path. Discuss what you have learned and how this may be applied to your own creative practice or career development.
  • Max 1000 words (references included)
  • You must include two academic references in your writing

Assessment criteria:

• Evidence of artistic intent or objective
• Demonstration of original ideas and critical thinking
• Evidence of proposed funding 
• Demonstration of local, national or international context
• Overall structure, cohesiveness and APA referencing
• Demonstration of reflection, creative processes and problem solving
• Clarity of expression in line with expected academic standards including APA referencing

Creative careers research: An individual research project

Due: Week 13, Monday, June 4, 5pm, via Turnitin

In this assessment, you will explore and investigate careers in the arts and entertainment industries. Research your chosen industry and include relevant national and/or international contexts. Describe your industry and its position within arts and entertainment. Once you have chosen your industry field, choose a minimum of two creative roles that interest you and discuss the ways in which these roles may align with your personal interests and goals. Discuss the potential of these roles. Describe the creativities within these roles and reflect on the career strategies required for these roles. Utilise unit readings, industry related literature (such as job networks, organisations and relevant associations), seminar content and readings to support your discussion. You must include at least three academic sources and frame these sources as relevant to your analyses of the industry and roles.

• Maximum of 2200 words (including references)
• A minimum of two creative roles within an industry field of your choice

Assessment criteria:

• Demonstrated industry context
• Demonstrated analysis and the relevance of each role
• Demonstrated role requirements
• Demonstrated analysis of multiple creativities
• Inclusion of data related to the relevant industry and to chosen roles 
• Evidence of reflective and critical thinking
• Academic writing skills and appropriate, consistent APA referencing