You are required to be physically present at the case discussion for at least five of the ten cases in this unit. This is because the teaching method is case discussion and you are expected to participate in those discussions. You can't participate unless you are there. Your assessment is also predominately based on what you can say you learned from the case discussion (and not the case per se).

You will write up prep-work for all the 10 cases we will discuss in lecture. Prior to the case, you need to write up a brief (maximum 250 word) discussion of the following points:

• Analyse the one or two main issues or (potential) problems you see in the case
• Explain how you would remedy the above issues or problems

You are recommend to use those above two dot-points as headings in your write up. This will be turned in on line by 11 pm the night before the case (e.g., 11 pm of Thursday as the lecture is on Friday). Late submissions are not accepted. Students who have an approved Special Consideration application will be granted consideration.

This submission would not be marked (at this stage) and is viewed as the requirement for the main submission following the lecture. Lectures would first deliver core marketing concepts related to the focal cases, followed by case discussions. At the end of the case discussion, the lecturer will sum up the case and explain his motivations for using it. A strong recommendation is made to look at the textbook chapters for the topic and make yourself familiar with the concepts of the week. That would help you identify your areas of interest or weakness, as you attend lectures.

You then have until 11 pm Monday night to turn in a second piece of assessment for the    case and this one will be marked. You are to include a copy and paste of your prep-work at the first part of the document and then you write an additional 250 words to address the following issue:

• How do you think the practice (i.e., case) would relate to theory? That is, how has the focal business benefited from appropriate use of theories, or conversely, how has the focal business overlooked related theories and encountered problems?

As course material progresses over time, you would have more material to include in your complete submissions. That said, you are supposed to highlight the concept of focus discussed in that week (e.g., price) and just pinpoint with what other concepts is the focal concept in line (e.g., production concept). The key issue here is that your main submission should be written at a relatively high level (i.e., abstract and less focused on details). Hence, you are to avoid specific details and instead focus on the overarching concepts or underlying mechanisms. To be able to do that, you should refer to skill-based instructions delivered in lectures and tutorials, which would again remind you of why it is critical not to miss lectures and tutorials.

Marking rubrics for this task is available on iLearn.

Late assessments: No extensions will be granted. Student who have not submitted the task prior to the deadline will be awarded a mark of 0 for the case except for students who have an approved Special Consideration 

NB. Throughout the semester, you are required to have 5 complete submissions only (each constituting 14% of the entire 70% for case submissions). Submission of pre-work is mandatory for all students and a pre-requisite for the complete submission. Each week students will be randomly allocated to submitting their complete work by the lecturer. That is, at the end of lectures, the lecturer will reveal your name/details and ask you to complete your submission by the due date. If you are present in that session, this will be recorded and you will then have 3 days to complete your submission on Turnitin (by 11 pm of the Monday following the lecture). However, students who do not attend class when their name is called will receive zero for that case. That would mean that your complete submission would therefore be considered out of 4 cases (i.e., maximum of 56% of the total of 70%). This penalty does not apply for cases in which Special Consideration has been made and approved. As this allocation process is random, you are highly recommended to attend all lectures.

Students will present the outcome of their tutorial work in a presentation and there is a product category assigned for the whole unit. Each week for tutorial, students will work in small groups of four working on each of the four Ps as well as other key marketing concepts and this work will culminate in a presentation for an offering in the category due in week 13 (note that there is an online submission due in week 13). These groups are supervised by the tutor.

Peer assessment will be used to adjust marks for your contribution to the group, and your attendance at tutorials will be part of that assessment. Hence, you will need to sign the role each tutorial, in case there is a disagreement on contribution of group members, you can refer to attendance rate as one criterion.

After the last tutorial, you have one week to electronically submit your presentation through Google Drive. There is a clear video instruction on how to do so on iLearn. Make sure you follow the steps explained there to avoid any issues. A recorded submission would give you the opportunity to rehearse your presentation at ease and much flexibility to enhance the way you would deliver your marketing offering. You can find marking rubrics for assignment 2 on iLearn.