The entrepreneurship analysis is an individual assessment. This assessment is a critical reflection of the definition of entrepreneurship, the origin of entrepreneurial ideas and opportunities and the entrepreneurial mindset that is often a characteristic of an entrepreneur. Your analysis is based on secondary research and primary research.

Your first task is to provide a critical review of entrepreneurship. Your critical review is based on synthesising theoretical concepts and models, readings from peer-reviewed academic journals, relevant databases, industry and government reports, websites and newspaper articles.

Your second task is to analyse the start-up and development of an entrepreneurial venture. This second task requires you to interview a business owner. Analyse the interview findings. In your analysis, draw on concepts and theories to consider the characteristics of your selected business owner and the emergence of his/her business idea.

All students must submit their analysis through turnitin using the link on iLearn. Submit in Week 6. No extensions will be granted. Late submission will attract a penalty of 10% per 24 hour period or part thereof. For example, a submission made 25 hours after the due date, attracts a 20% penalty. This penalty does not apply for cases in which an application for Special Consideration has been made and approved. Note that this consideration could allow for an extension on the current task or the provision of another task.  In submitting an application, the student is agreeing to make themselves available so that they complete the task assigned as required. The time and date, deadline or format of any required additional task is not negotiable.

Read the assessment guidelines on iLearn for additional details and marking criteria.

This assessment comes in two parts, worth 30% in total:

First part: Written Business Plan (team mark worth 15%) due in Week 10

Second part: Individual mark worth 15%. This includes Team Pitch Presentation, business ideas and evidence of contribution to team project.

The first part, marked as team mark, requires students to work as an entrepreneurial team comprising not more than five (5) students per team. Research indicates that an entrepreneurial team has a higher chance of success compared to a lone entrepreneur. Your task is to assemble a diverse and energetic creative team of students to launch a new business venture. Share and compare your business ideas from the first part of this assessment and decide which idea to pursue. Progressive milestones must be established from Week 4 before the culmination of your progress into the Business Plan which must be submitted through turnitin in Week 10. No hard copy required.

The second part, marked as individual marks, comprises submission of business ideas, evidence of contribution to your team project and a Pitch presentation. The Pitch presentation requires your team to present your business plan in a Pitch presentation style in Weeks 11 and 12 during your tutorials. This being the case, Weeks 11 and 12 tutorial attendance is compulsory. Absence means you will get 0/10 marks for Pitch presentation. Note that your individual mark for the Pitch presentation may be seen by other members of your team. Please read assessment details on iLearn.

Please note all deadlines. No extension will be granted. Late submission will attract a penalty of 10% per 24 hour period or part thereof. For example, a submission made 25 hours after the due date, attracts a 20% penalty. This penalty does not apply for cases in which an application for Special Consideration has been made and approved. Note that this consideration could allow for an extension on the current task or the provision of another task.  In submitting an application, the student is agreeing to make themselves available so that they complete the task assigned as required. The time and date, deadline or format of any required additional task is not negotiable.

Refer to assessment guidelines for further details on your assessments and marking criteria.

The final examination is compulsory and included as an assessment task for this unit to provide assurance that the student has attained the knowledge and skills assessed by the exam. The format of the exam is long essay questions. The exam will be held during the University’s formal examination period. 

The only exception to not sitting an examination at the designated time in the University Examination Timetable is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for Special Consideration.

If a Supplementary Examination is granted as a result of the Special Consideration process the examination will be scheduled after the conclusion of the official examination period.

The Macquarie University examination policy details the principles and conduct of examinations at the University. The policy is available at: http://www.mq.edu.au/policy/docs/examination/

policy.htm