Unit convenor and teaching staff |
Unit convenor and teaching staff
Tania Prvan
12 Wally's Walk, Room 629
TBA
Georgy Sofronov
12 Wally's Walk, Room 535
TBA
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Credit points |
Credit points
4
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Prerequisites |
Prerequisites
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Corequisites |
Corequisites
((Admission to MAppStat or GradCertAppStat or GradDipAppStat or MSc) and STAT680) or (admission to MActPrac or MDataSc)
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Co-badged status |
Co-badged status
Co-taught with STAT328 and co-badged with STAT726.
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Unit description |
Unit description
Advanced quantitative methods including multivariate and other statistical methods that have important applications in market research will form the first part of this unit. Consumer choice modelling (conjoint analysis) will also be discussed. Methods for modelling and forecasting trends based on time series data, including techniques for seasonal adjustment will be covered. The unit will make extensive use of appropriate computer packages including SPSS.
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Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
In the case of a late submission for an assignment, if no special consideration has been granted, 10% of the earned mark will be deducted for each day that an assignment is late, up to a maximum of 50%. After 5 days, counted including weekends and public holidays, a mark of 0% will be awarded. NOTE: It is not the intention of this late penalty policy to cause a student to fail the unit when they have submitted their assignment no more than 5 days after the due date and they would have otherwise passed. In this case, if deductions for late assignments result in the final unit mark for a student being less than 50 out of 100, when otherwise it would have been 50 out of 100 or greater, the student's final mark will be exactly 50 out of 100.
Name | Weighting | Hurdle | Due |
---|---|---|---|
Assignment 1 | 10% | No | 31/8/2018 |
Assignment 2 | 15% | No | 26/10/2018 |
Class Test 1 | 10% | No | 5/9/2018 |
Class Test 2 | 10% | No | 31/10/2018 |
Participation | 5% | No | Weekly |
Final Examination | 50% | No | TBA |
Due: 31/8/2018
Weighting: 10%
Assignment 1 must be word processed and submitted in pdf format online via iLearn by 2pm on the due date. There is no "group work" assessment in this unit. All work is to be the student's own.
Please refer to General Assessment Information for lateness penalty.
Due: 26/10/2018
Weighting: 15%
Assignment 1 must be submitted in pdf format online via iLearn by 2pm on the due date. This can be done in Word. There is no "group work" assessment in this unit. All work is to be the student's own.
Please refer to General Assessment Information for lateness penalty.
Due: 5/9/2018
Weighting: 10%
The test will be available online 6 PM Australian Eastern Standard Time on the same day the internal students do their test in class. More details will be given at a later date.
Failure to complete the test without relevant documentation to explain the failure (submitted as a Special Consideration request within 5 working days of the test) will result in zero marks being awarded for the test.
The procedure for submitting a Special Consideration online can be obtained by visiting ask.mq.edu.au.
Due: 31/10/2018
Weighting: 10%
The test will be available online 6 PM Australian Eastern Standard Time on the same day the internal students do their test in class. More details will be given at a later date.
Failure to complete the test without relevant documentation to explain the failure (submitted as a Special Consideration request within 5 working days of the test) will result in zero marks being awarded for the test.
The procedure for submitting a Special Consideration online can be obtained by visiting ask.mq.edu.au.
Due: Weekly
Weighting: 5%
Most weeks there will be set homework to submit on iLearn.
Due: TBA
Weighting: 50%
The final examination will be held during the end-of-year Examination period. The final examination is 3 hours long (with an additional 10 minutes’ reading time). It will cover all topics in the unit. The final examination is closed book. Students may take into the final Exam ONE A4 pages of notes handwritten (not typed) on BOTH sides. Calculators will be needed but must not be of the text/programmable type.
Students in overseas locations will be required to find a supervisor to supervise his or her examination and meet any costs associated with supervision. The University will advise students who reside within Australia of their allocated examination centre. Students are advised to contact Ms Lesley Mooney (email: lesley.mooney@mq.edu.au), postgraduate departmental administrator, in relation to the final examination.
The only exception to not sitting an examination on the designated date is because of documented illness or unavoidable disruption. In these circumstances you may wish to consider applying for special consideration.
If your special consideration for your final examination is approved, you must make yourself available for the week of 17 December – 21 December, 2018. If you are not available at that time, there is no guarantee an additional examination time will be offered. Specific examination dates and times will be determined at a later date.until the end of the teaching semester, that is, the final day of the official examination period.
It is Macquarie University policy to not set early examinations for individuals or groups of students. All students are expected to ensure that they are available
The weekly two hour lecture will be recorded with visual capture and made available on iLearn. Lectures commence in Week 1.
Technologies used and required: Lecture material will be placed on iLearn. The statistical package SPSS will be used and is available in iLab.
Recommended Texts: There is no set textbook for this unit. Useful reference texts for the Market Research part of this unit are
There is no suitable text for Conjoint Analysis. Most treatments in Market Research textbooks are either too simple or too technical. A useful reference for the Forecasting part is
Week | Topic |
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1 (30 July) | Principal Component Analysis (PCA) |
2 (6 August) | PCA |
3 (13 August) | Factor Analysis (FA) |
4 (20 August) | FA |
5 (27 August) | Conjoint Analysis (CA) |
6 (3 September) | Revision and Class Test 1 |
7 (10 September) | Introduction to Forecasting |
8 (2 October) | ARIMA models |
9 (8 October) | ARIMA models |
10 (15 October) | Dynamic Regression models and intervention analysis |
11 (22 October) | Exponential smoothing and Periodicity |
12 (29 October) | Revision and Class Test 2 |
13 (5 November) | Revision |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results shown in iLearn, or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au.
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
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