Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Anna Krzeminska
Contact via Email
Please view consultation hours via iLearn - https://ilearn.mq.edu.au/login
|
---|---|
Credit points |
Credit points
4
|
Prerequisites |
Prerequisites
BUS651 or ECON649 or MKTG696 or (admission to MLabQAmgt or MBiotech or MRadiopharmSc or MMgmt or MScInnovation)
|
Corequisites |
Corequisites
|
Co-badged status |
Co-badged status
MGMT727
|
Unit description |
Unit description
This unit focuses on the principles of starting-up a new business venture. Throughout the session we will discuss and critically reflect upon the economic, technological, societal, and global dimensions of entrepreneurship, and explore a range of concepts, models and approaches that represent the theory of entrepreneurship. You will apply this knowledge to practice by working in teams to experience multiple aspects of a new venture start-up. These will include ethical, societal and financial considerations, the creativity of developing a business idea, the development and formulation of a business model and plan, as well as unique marketing issues, ownership, growth and global aspects of entrepreneurship. Successful completion of the unit will provide you with knowledge and tools that will support you in your own entrepreneurial endeavours.
|
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
---|---|---|---|
New Venture Start-up | 55% | No | Weeks 2 - Week 12 |
In-class case study assessment | 45% | No | Week 2,4,6 and 10 |
Due: Weeks 2 - Week 12
Weighting: 55%
This assessment comes in two parts. The first part is the Pitch presentation of your business and the second part is the written business report of your new venture project.
Part 1: Business Pitch Presentation (25% = Individual mark worth 12.5% + Group mark worth 12.5%):Each entrepreneurial group must give a stand-up presentation of its new business venture in a pitch presentation. This presentation aims to impress and convince "investors" to invest in your venture.
Part 2: Written report (30% = Individual mark worth 15% + Group mark worth 15%):Your new venture business report is a professional document that presents your business opportunity within a framework that includes business models.
These business models should show how value is created, delivered and captured and need to be developed using relevant research methods and principles and by conducting research to recommend appropriate solutions to complex business problems. Your new venture will encompass entrepreneurial creativity in solving a problem and/or identifying gaps that are not filled by the current market. Your entrepreneurial new venture can be a commercial venture focused on financial rewards or a social venture to deliver social good.
Type of Collaboration Individual & Group SubmissionPart 1: Business Pitch Presentation due in week 11 has two components.(1)The Pitch presentation will need to be recorded as video by groups and uploaded to YouTube. Please refer to the iLearn Unit page for more details. (2) In week 12 we will hold a Q&A session.
Part 2: Written report will be submitted via Turnitin link on iLearn
Format Please refer to the iLearn Unit page. Length Part 1: Business Pitch Presentation recorded as 15 min video. Part 2: Written report: 3000 word limit (+/- 10%), excluding references and appendices. Inherent Task Requirements All students need to physically attend seminar in week 12 for the Pitch Presentation Q&A session Late SubmissionPart 1: Business Pitch Presentation: Absence without approved “Special Considerations” will be awarded 0 marks.
Part 2: Written report: Late Report must also be submitted through Turnitin. No extensions will be granted. There will be a deduction of 10% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission incurs a 20% deduction). Late submissions will be accepted up to 96 hours after the due date and time.
This penalty does not apply for cases in which an application for Special Consideration is made and approved. Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time.
Due: Week 2,4,6 and 10
Weighting: 45%
In-class case study assessment (45% = 3 out of 4 cases x 15% per case, 10% individual + 5% group). Students work in groups of four (4) on a case study that they have read and prepared ahead of time. Case studies and questions will be posted on iLearn.
Students need to conduct research and apply it to diagnose problem and recommend appropriate evidence-based solutions to complex business problems. Students will be marked on their individual response to questions (10%) as well as their group response (5%) following discussion. There will be 4 in-class assessments each worth 15% in weeks 2, 4, 6 and 10 and the best 3 will count towards your final mark. If you miss 1 case study assessment we will count the remaining 3 towards your final mark.
Type of Collaboration Individual & Group Submission Please refer to the iLearn Unit page. Submit Online via Turnitin- Weeks 2, 4, 6 and 10. FormatPlease refer to the iLearn Unit page.
Length Total of 1.5 hrs comprising 30 minutes individual case study assessment, 30 minutes group discussion and 30 minutes group case study response Inherent Task Requirements Physical attendance is required in Seminars in weeks 2,4,6 and 10 to complete this task. Late SubmissionNo extensions will be granted.Absence without approved “Special Considerations” will be awarded 0 marks.
This penalty does not apply for cases in which an application for Special Consideration is made and approved. Note: applications for Special Consideration Policy must be made within 5 (five) business days of the due date and time.
Required text |
The text is available from the Co-Op Bookshop. Copies are held in the Library's Reserve section. |
Unit web page | The web page for this unit can be found at: https://ilearn.mq.edu.au/login/ |
Technology Used and Required | Students will need to be familiar with a web browser to access the unit web page. |
Delivery Format and Other Details |
|
Recommended readings |
Additional readings:
Suggested Academic Journals for reading and research:
Additional relevant resources
|
Week | Lecture Topic & Readings | Tutorial Topic (notable seminar activities) |
1 | Introduction to Unit and Foundations of Entrepreneurship Readings: Chapter 1 + resources on iLearn | |
2 | Ethics, Social Responsibility and Social Entrepreneurship Readings: Chapter 2 + resources on iLearn | In class case study assessment. |
3 | Inside the entrepreneurial mind: From ideas to reality Readings: Chapter 3 + resources on iLearn | |
4 | Feasibility analysis and Business models Readings: Chapter 4 + resources on iLearn | In class case study assessment. |
5 | Crafting the Business Plan Readings: Chapter 5 + resources on iLearn | |
6 | Unique Marketing Issues Readings: Chapter 8, 9 + 10 + resources on iLearn | In class case study assessment. |
7 | Financial considerations Readings: Chapter 11, 12 + 13 + resources on iLearn | |
Mid-session break | ||
Mid-session break | ||
8 | Elevator Pitch Session | Each team presents their business idea in 2 minutes to receive valuable feedback before assessment |
9 | Forms of ownership and franchising Readings: Chapter 6 + 7 + resources on iLearn | |
10 | Growthing your enterprise and team & Global aspects Readings: Chapter 15 + 16 + resources on iLearn | In class case study assessment. |
11 | No class as teams are recording their pitch presentation assessment | |
12 | Pitch presentation Q&A | |
13 | Revisions, reflections and final Q&As | |
14 | Team Business Plan written report due |
Macquarie University policies and procedures are accessible from Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central). Students should be aware of the following policies in particular with regard to Learning and Teaching:
Undergraduate students seeking more policy resources can visit the Student Policy Gateway (https://students.mq.edu.au/support/study/student-policy-gateway). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.
If you would like to see all the policies relevant to Learning and Teaching visit Policy Central (https://staff.mq.edu.au/work/strategy-planning-and-governance/university-policies-and-procedures/policy-central).
Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/study/getting-started/student-conduct
Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit ask.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au
Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/
Learning Skills (mq.edu.au/learningskills) provides academic writing resources and study strategies to improve your marks and take control of your study.
Students with a disability are encouraged to contact the Disability Service who can provide appropriate help with any issues that arise during their studies.
For all student enquiries, visit Student Connect at ask.mq.edu.au
If you are a Global MBA student contact globalmba.support@mq.edu.au
For help with University computer systems and technology, visit http://www.mq.edu.au/about_us/offices_and_units/information_technology/help/.
When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.
Our postgraduates will be able to demonstrate a significantly enhanced depth and breadth of knowledge, scholarly understanding, and specific subject content knowledge in their chosen fields.
This graduate capability is supported by:
Our postgraduates will be capable of utilising and reflecting on prior knowledge and experience, of applying higher level critical thinking skills, and of integrating and synthesising learning and knowledge from a range of sources and environments. A characteristic of this form of thinking is the generation of new, professionally oriented knowledge through personal or group-based critique of practice and theory.
This graduate capability is supported by:
Our postgraduates will be capable of systematic enquiry; able to use research skills to create new knowledge that can be applied to real world issues, or contribute to a field of study or practice to enhance society. They will be capable of creative questioning, problem finding and problem solving.
This graduate capability is supported by:
There is a different prescribed text, additional required readings and changes in assessments.
This Unit introduces well established theories in the discipline of entrepreneurial behaviour and business strategy. The Unit offers students the opportunities to apply the disciplinary knowledge in the context of a challenging domestic and global business environment. Students are reminded to incorporate corporate governance, sustainability and ethics as they pursue entrepreneurial activities.
This Unit requires students to conduct research which involves sourcing data and information from a wide range of sources including academic journals, websites, media news, industry and government reports. Students are reminded to be ethical and truthful in conducting and interpreting research. Academic honesty is to be adhered to at all times.
Date | Description |
---|---|
25/02/2019 | no significant changes |