Students will be required to attend weekly tutorials either online or face to face, as is indicated by their class registration and current university policy in response to government health guidelines.
Lectures will be pre-recorded and available on iLearn each week.
Required Textbook: (an electronic pdf version will be made available free of charge on the unit's iLearn website)
• Webster, C., Carter, L., D’Alessandro, S. and Gray, D. (2014) Social Marketing: Good Intentions. 1st Edition, TUP.
Required Journal Articles:
• Baca-Motes, K., Brown, A., Gneezy, A., Keenan, E.A. And Nelson, L. D. (2013). Commitment and Behavior Change: Evidence from the Field. Journal of Consumer Research, 39, 5, 1070-1084.
• Duhachek, A., Agrawal, N. and Han, D. (2012). Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages. Journal of Marketing Research, 49, 928-941.
• Pechmann, C., Delucchi, K., Lakon, C.M. and Prochaska, J.J. (2016). Randomised Controlled Trial Evaluation of Tweet2Quit: A Social Network Quit-Smoking Intervention. Tobacco Control, pp.tobaccocontrol-2015.
• Rothschild, M.L. (1999). Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors. Journal of Marketing, 63, 24-37.
• Van Cappellen, P., Rice, E.L., Catalino, L.I. and Fredrickson, B.L. (2018). Positive Affective Processes Underlie Positive Health Behaviour Change.Psychology & Health, 33, 1, 77-97.
• White, K., Habib, R. and Hardisty, D.J., (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), pp.22-49.
Useful supplementary text on social marketing: (available on loan from MQ library):
French, J & Gordon, R. (2015). Strategic Social Marketing, Sage: London
Lee, N.R. and Kotler, P. (2011). Social Marketing: Influencing Behaviors for Good, 4th edition, Sage, Thousand Oaks, California.
Optional textbook is available free of charge through iLearn.
Students will need to be familiar with a web browser to access the unit web page and resources.
Students will require a device which can record both audio and video in order to participate in Zoom-based classes and film their presentations. Video editing software will be required. Links to free options are available in the relevant assignment guide.