Unit convenor and teaching staff |
Unit convenor and teaching staff
Unit Convenor
Kay Naumann
Contact via Via email
Lecturer
Angela Romero
Contact via Via email
Arrange via email
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Credit points |
Credit points
5
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Prerequisites |
Prerequisites
Admission to GMBA or GradCertGlobalBusPrac
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Corequisites |
Corequisites
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Co-badged status |
Co-badged status
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Unit description |
Unit description
The ability to effectively communicate and persuade others is an increasingly crucial managerial and leadership skill. Traditional and common sense models of communication often fail to capture the complex, interactive and dramatic nature of what this involves. This unit attempts to remedy this gap by helping you to develop knowledge, capabilities and skills in the following areas of communication and persuasion: their character and significance; different forms and styles; situational, cultural and global factors in determining effectiveness; and the nature of communication programs and persuasion campaigns in innovation projects and transformation programs. |
Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates
On successful completion of this unit, you will be able to:
Name | Weighting | Hurdle | Due |
---|---|---|---|
Pitch presentation | 60% | No | Sunday April 20th |
Decoding persuasive communications | 40% | No | Monday March 31st |
Assessment Type 1: Presentation
Indicative Time on Task 2: 14 hours
Due: Sunday April 20th
Weighting: 60%
Length: 3-5 minute multimedia presentation plus 500 word report
Format: Multimedia presentation
Task: In this assignment, you will be asked to create a pitch presentation. You will then create a report that offers a reflection on objections your audience might make in reaction to the pitch. For detailed information and the marking criteria, please refer to the section Course Resources - Assessment Information in your online unit. You will submit your completed task via the Assignment submission link in your online unit.
Assessment Type 1: Reflective Writing
Indicative Time on Task 2: 10 hours
Due: Monday March 31st
Weighting: 40%
Length: 1,000 words (excl. references) for the critical reflection plus discussion posts Format: Written report Task: In this assignment, you will be asked to conduct an analysis of persuasive communication, review peer submissions and write a critical reflection.
1 If you need help with your assignment, please contact:
2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation
Refer to Coursera
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Unit information based on version 2025.02 of the Handbook