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GMBA8031 – Communicate with Impact

2025 – Coursera term 2, Online-scheduled-weekday

General Information

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Unit convenor and teaching staff Unit convenor and teaching staff Unit Convenor
Kay Naumann
kay.naumann@mq.edu.au
Contact via Via email
Lecturer
Angela Romero
Angela.romero@mq.edu.au
Contact via Via email
Arrange via email
Credit points Credit points
5
Prerequisites Prerequisites
Admission to GMBA or GradCertGlobalBusPrac
Corequisites Corequisites
Co-badged status Co-badged status
Unit description Unit description

The ability to effectively communicate and persuade others is an increasingly crucial managerial and leadership skill. Traditional and common sense models of communication often fail to capture the complex, interactive and dramatic nature of what this involves. This unit attempts to remedy this gap by helping you to develop knowledge, capabilities and skills in the following areas of communication and persuasion: their character and significance; different forms and styles; situational, cultural and global factors in determining effectiveness; and the nature of communication programs and persuasion campaigns in innovation projects and transformation programs.

Important Academic Dates

Information about important academic dates including deadlines for withdrawing from units are available at https://www.mq.edu.au/study/calendar-of-dates

Learning Outcomes

On successful completion of this unit, you will be able to:

  • ULO1: Critically evaluate a range of theories to decode the components of persuasive communications
  • ULO2: Apply a range of different strategies in a variety of context to build rapport, overcome resistance, and find acceptance, individually and/or in collaboration with peers.
  • ULO3: Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Assessment Tasks

Name Weighting Hurdle Due
Pitch presentation 60% No Sunday April 20th
Decoding persuasive communications 40% No Monday March 31st

Pitch presentation

Assessment Type 1: Presentation
Indicative Time on Task 2: 14 hours
Due: Sunday April 20th
Weighting: 60%

 

Length: 3-5 minute multimedia presentation plus 500 word report

Format: Multimedia presentation

Task: In this assignment, you will be asked to create a pitch presentation. You will then create a report that offers a reflection on objections your audience might make in reaction to the pitch. For detailed information and the marking criteria, please refer to the section Course Resources - Assessment Information in your online unit. You will submit your completed task via the Assignment submission link in your online unit.

 
On successful completion you will be able to:
  • Apply a range of different strategies in a variety of context to build rapport, overcome resistance, and find acceptance, individually and/or in collaboration with peers.
  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Decoding persuasive communications

Assessment Type 1: Reflective Writing
Indicative Time on Task 2: 10 hours
Due: Monday March 31st
Weighting: 40%

 

Length: 1,000 words (excl. references) for the critical reflection plus discussion posts Format: Written report Task: In this assignment, you will be asked to conduct an analysis of persuasive communication, review peer submissions and write a critical reflection.

 
On successful completion you will be able to:
  • Critically evaluate a range of theories to decode the components of persuasive communications

1 If you need help with your assignment, please contact:

  • the academic teaching staff in your unit for guidance in understanding or completing this type of assessment
  • the Writing Centre for academic skills support.

2 Indicative time-on-task is an estimate of the time required for completion of the assessment task and is subject to individual variation

Delivery and Resources

Refer to Coursera 

Policies and Procedures

Macquarie University policies and procedures are accessible from Policy Central (https://policies.mq.edu.au). Students should be aware of the following policies in particular with regard to Learning and Teaching:

Students seeking more policy resources can visit Student Policies (https://students.mq.edu.au/support/study/policies). It is your one-stop-shop for the key policies you need to know about throughout your undergraduate student journey.

To find other policies relating to Teaching and Learning, visit Policy Central (https://policies.mq.edu.au) and use the search tool.

Student Code of Conduct

Macquarie University students have a responsibility to be familiar with the Student Code of Conduct: https://students.mq.edu.au/admin/other-resources/student-conduct

Results

Results published on platform other than eStudent, (eg. iLearn, Coursera etc.) or released directly by your Unit Convenor, are not confirmed as they are subject to final approval by the University. Once approved, final results will be sent to your student email address and will be made available in eStudent. For more information visit connect.mq.edu.au or if you are a Global MBA student contact globalmba.support@mq.edu.au

Academic Integrity

At Macquarie, we believe academic integrity – honesty, respect, trust, responsibility, fairness and courage – is at the core of learning, teaching and research. We recognise that meeting the expectations required to complete your assessments can be challenging. So, we offer you a range of resources and services to help you reach your potential, including free online writing and maths support, academic skills development and wellbeing consultations.

Student Support

Macquarie University provides a range of support services for students. For details, visit http://students.mq.edu.au/support/

Academic Success

Academic Success provides resources to develop your English language proficiency, academic writing, and communication skills.

The Library provides online and face to face support to help you find and use relevant information resources. 

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Macquarie University offers a range of Student Support Services including:

Student Enquiries

Got a question? Ask us via the Service Connect Portal, or contact Service Connect.

IT Help

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When using the University's IT, you must adhere to the Acceptable Use of IT Resources Policy. The policy applies to all who connect to the MQ network including students.

Unit information based on version 2025.02 of the Handbook